Commercial video and video marketing

An effective promotional video increases sales

Succeeding in video advertising is still increasingly challenging.

Regardless of your message, target audience, or industry, the production of a promotional video must be of high quality, relevant in content, and engaging from the very first seconds. Even if a video ad is technically and content-wise impeccable, it does not guarantee success unless it is effectively targeted to the right audience and optimized for different distribution channels.

This means that promotional videos must capture viewers' attention and pique their interest right where they are. It is essential to understand and incorporate the needs and interests of the target audience into the video's content. Additionally, it is necessary to evaluate which channels are best suited for disseminating the video; different social media platforms and websites require different approaches and optimization strategies.

Simply having the aesthetic quality of promotional videos is not enough to ensure visibility and impact without careful planning and a strategic approach. Therefore, it is crucial to invest in both production quality and in how and where the video connects with the viewer, their needs, and interests.

Well-executed video marketing enhances brand awareness

When a video ad is designed with a target audience and channel focus and executed with high quality and purpose, it is the most effective form of digital advertising.

In digital channel advertising systems, a vast amount of data can be utilized, allowing for unprecedentedly effective targeting of audience segments, precise ad placement, and continuous ad optimization.

Carefully planned video advertising can achieve significant results, whether the goal is to increase sales, strengthen customer loyalty, or enhance brand awareness.

The subconscious perception of a product or brand and its impact on purchase decisions

The subconscious perception of a product, service, or brand is often a significant factor in purchase decisions and affects how customers relate to different options. A key objective of video advertising is to create and reinforce these perceptions and emotions that guide customer choices. The role of video advertising in shaping perceptions is crucial, and promotional videos can significantly influence the purchase decisions of target groups as well as create long-lasting relationships between the brand and its customers.

A well-designed promotional video can effectively convey key values such as quality, durability, eco-friendliness, safety, or affordability. For instance, if the video showcases the manufacturing process of a product using sustainable materials, it can create a strong perception of eco-friendliness and responsibility. Such perceptions are important as they can distinguish the brand from its competitors and encourage customers to choose it.

When making a purchase decision, customers generally choose a product or brand that is familiar and has a positive perception.

Alongside creating perceptions, a good video advertising campaign makes a product or service known and familiar. As people are constantly exposed to various brands and products, their tendency is to choose those that feel familiar and trustworthy to them.