Somevideo for a company
Some video engages and causes action
Social media is now one of the most important tools for companies and brands looking to gain visibility and create interaction with their target audience. Social media content is varied and diverse, but particularly short videos are increasingly coming to the forefront as excellent tools in communication. With these so-called social media videos, you can effectively and attractively convey your message.
Examples of the social media videos we have produced:
Promotional video Somevideo
3D animation
Fat Pipe
Feel the Beat
Promotional video Somevideo
3D animation
Fat Pipe
Feel the Beat
TV commercial
3D animation
Ideapark
Ski holiday
TV commercial
3D animation
Ideapark
Ski holiday
Commercial video TV advertisement
Filmed video
Motonet
The department store of a driving person
Commercial video TV advertisement
Filmed video
Motonet
The department store of a driving person
Commercial video TV advertisement
3D animation
Bringwell
Mivitotal
Commercial video TV advertisement
3D animation
Bringwell
Mivitotal
TV commercial
Filmed video
Motonet
What is your Motonet like?
4 spot series
TV commercial
Filmed video
Motonet
What is your Motonet like?
4 spot series
Commercial video TV advertisement
Filmed video
Ostosraha
Loan for considered purchases
Commercial video TV advertisement
Filmed video
Ostosraha
Loan for considered purchases
In some videos, various production techniques can be utilized.
Do you want to hear more about the production of social media videos?
Engaging social media videos
The social media video is designed specifically for social media channels, such as Instagram, TikTok, Facebook, or YouTube. These videos are usually short, lasting 10-30 seconds, and they are edited to grab the viewer's attention right from the start. Short videos are particularly important, as social media users scroll through content quickly, and only interesting and entertaining videos stick in their minds.
Utilization of some videos
Social media videos made for the company can be utilized for various purposes
Entertainment: The primary purpose of social media videos is to entertain the viewer, either through humor, engaging stories, or unique visual elements. For example, challenges or short sketches can gather a lot of views.
Guidance: Instructional social media videos can include tips or instructions on how to use products or about various services. They can also provide valuable information that helps customers make purchasing decisions.
Marketing and branding: Social media videos are a great way to showcase a product or service while reinforcing your brand identity. The brand's story, company image, or its values can be presented visually using moving images.
Informing: News, updates, or event invitations can be effectively communicated through short videos. This can help create interest and engagement among the company's followers.
Presentation: Social media videos can be used to introduce the company’s team or to tell customer stories, creating a human connection between the brand and its consumers.
Utilization of some videos
Social media videos made for the company can be utilized for various purposes
Entertainment: The primary purpose of social media videos is to entertain the viewer, either through humor, engaging stories, or unique visual elements. For example, challenges or short sketches can gather a lot of views.
Guidance: Instructional social media videos can include tips or instructions on how to use products or about various services. They can also provide valuable information that helps customers make purchasing decisions.
Marketing and branding: Social media videos are a great way to showcase a product or service while reinforcing your brand identity. The brand's story, company image, or its values can be presented visually using moving images.
Informing: News, updates, or event invitations can be effectively communicated through short videos. This can help create interest and engagement among the company's followers.
Presentation: Social media videos can be used to introduce the company’s team or to tell customer stories, creating a human connection between the brand and its consumers.
A good social media video is a clear, engaging, and effective communicator of its message.
Social media is a constantly evolving field. Follower behavior and preferences change rapidly, so it is important to keep track of trends and stay up to date. Integrating social media videos into a broader marketing strategy can open up new opportunities and enhance brand visibility.
By using social media videos in a multifaceted way across different projects, continuous interaction and engagement with customers can be created.
The conditions for success
A Recipe for a Good Social Media Video
A good social media video is carefully designed to make an impact on viewers, effectively convey a message, and encourage interaction. Quality content, the right technical choices, and understanding the target audience are important factors for success. A good social media video is one that viewers want to watch until the end.
Clear Message
The social media video should focus on one main message or theme. It should be easy for the viewer to understand what the video is trying to convey or showcase.
Engaging Start
The first few seconds are critical. A good start grabs the viewer's interest and keeps them watching. This could be a surprising question, an enticing visual element, or a short, captivating teaser.
Conciseness and Brevity
Social media users scroll through content quickly. The best videos are usually 10–30 seconds long, meaning the message must be concise and easily digestible.
Considering the Target Audience
The content and style of the social media video should resonate with the target audience. It’s important to understand the audience's preferences, values, and interests, and to tailor the overall approach accordingly.
Visual Appeal
High-quality, visually pleasing storytelling makes a social media video attractive. In some cases, it might even be appropriate to aim for a more authentic and “raw” feel. The target audience, brand, content of the message, and goal determine what kind of visual storytelling approach is most effective. Additionally, these factors also define what would be the most effective production technique: recorded video, animation, or perhaps 3D animation? And of course, all of these can be smoothly combined.
Animated elements
Animations, animated texts, and graphics often make the social media video more effective. Animated visual elements and texts can highlight important points or convey information without sound. This is essential since many viewers watch videos without sound.
Considering Sound
Even though many people watch videos without sound, added sound or music can enhance the viewing experience and affect the mood. A carefully crafted soundscape with music, sound effects, and professional voiceovers supports the video's mood and message.
Call to Action (CTA)
A good social media video includes a clear call to action that directs the viewer to follow your business, share the video, visit the website, or purchase a product.
Optimized for Sharing
Each social media platform requires specific video formats. Already in the design phase, or at least by the production phase, it should be ensured that the video works on the intended social media platform. The video needs to be in the correct size and shape – often even in several different formats for each different platform.
If the production is planned, for example, solely in landscape format with all the details and usability in portrait video is not considered, it can cause quite a headache during the release phase.
The conditions for success
A Recipe for a Good Social Media Video
A good social media video is carefully designed to make an impact on viewers, effectively convey a message, and encourage interaction. Quality content, the right technical choices, and understanding the target audience are important factors for success. A good social media video is one that viewers want to watch until the end.
Clear Message
The social media video should focus on one main message or theme. It should be easy for the viewer to understand what the video is trying to convey or showcase.
Engaging Start
The first few seconds are critical. A good start grabs the viewer's interest and keeps them watching. This could be a surprising question, an enticing visual element, or a short, captivating teaser.
Conciseness and Brevity
Social media users scroll through content quickly. The best videos are usually 10–30 seconds long, meaning the message must be concise and easily digestible.
Considering the Target Audience
The content and style of the social media video should resonate with the target audience. It’s important to understand the audience's preferences, values, and interests, and to tailor the overall approach accordingly.
Visual Appeal
High-quality, visually pleasing storytelling makes a social media video attractive. In some cases, it might even be appropriate to aim for a more authentic and “raw” feel. The target audience, brand, content of the message, and goal determine what kind of visual storytelling approach is most effective. Additionally, these factors also define what would be the most effective production technique: recorded video, animation, or perhaps 3D animation? And of course, all of these can be smoothly combined.
Animated elements
Animations, animated texts, and graphics often make the social media video more effective. Animated visual elements and texts can highlight important points or convey information without sound. This is essential since many viewers watch videos without sound.
Considering Sound
Even though many people watch videos without sound, added sound or music can enhance the viewing experience and affect the mood. A carefully crafted soundscape with music, sound effects, and professional voiceovers supports the video's mood and message.
Call to Action (CTA)
A good social media video includes a clear call to action that directs the viewer to follow your business, share the video, visit the website, or purchase a product.
Optimized for Sharing
Each social media platform requires specific video formats. Already in the design phase, or at least by the production phase, it should be ensured that the video works on the intended social media platform. The video needs to be in the correct size and shape – often even in several different formats for each different platform.
If the production is planned, for example, solely in landscape format with all the details and usability in portrait video is not considered, it can cause quite a headache during the release phase.
The publication and distribution of Somevideo
Social media videos can be shared on many platforms, each with its own strengths and unique features. It is important to select the right channels based on the target audiences and to consider the interesting and popular video formats of each platform. Proper distribution can significantly enhance the video's visibility and engagement.
Social video to TikTok
TikTok is one of the fastest-growing social media platforms, focusing on short, entertaining videos. It allows sharing short clips that feature music, effects, and challenges.
Social video to Instagram
Instagram Stories: These 15-second videos appear as disappearing stories and are excellent for quick communication.
Instagram Reels: Reels provides the opportunity to create short videos lasting up to 90 seconds, which can include various themes and effects.
Instagram Feed: Longer videos can be shared as regular post content (up to 60 seconds long) or on IGTV.
Social video to Facebook
Facebook supports various types of video content. Videos can be shared in the news feed, used in ads, or added to event pages. Facebook Video is also a good option, as users can find videos in the News Feed section and other areas.
YouTube video
YouTube is the largest video service in the world, particularly suitable for longer videos. YouTube also allows live broadcasts and provides powerful search functions to find videos.
X (formerly Twitter)
X allows sharing short videos and is a good channel for quick communication. You can attach videos to your tweets or share live broadcasts.
LinkedIn is a professional networking platform where you can share your company's video content, such as training materials, customer testimonials, or product showcases. This is particularly useful for B2B companies.
Pinterest is a visual platform where you can share videos related to specific topics, such as DIY projects, recipes, or fashion. Videos can act as a lure that directs users to your website.
The publication and distribution of Somevideo
Social media videos can be shared on many platforms, each with its own strengths and unique features. It is important to select the right channels based on the target audiences and to consider the interesting and popular video formats of each platform. Proper distribution can significantly enhance the video's visibility and engagement.
Social video to TikTok
TikTok is one of the fastest-growing social media platforms, focusing on short, entertaining videos. It allows sharing short clips that feature music, effects, and challenges.
Social video to Instagram
Instagram Stories: These 15-second videos appear as disappearing stories and are excellent for quick communication.
Instagram Reels: Reels provides the opportunity to create short videos lasting up to 90 seconds, which can include various themes and effects.
Instagram Feed: Longer videos can be shared as regular post content (up to 60 seconds long) or on IGTV.
Social video to Facebook
Facebook supports various types of video content. Videos can be shared in the news feed, used in ads, or added to event pages. Facebook Video is also a good option, as users can find videos in the News Feed section and other areas.
YouTube video
YouTube is the largest video service in the world, particularly suitable for longer videos. YouTube also allows live broadcasts and provides powerful search functions to find videos.
X (formerly Twitter)
X allows sharing short videos and is a good channel for quick communication. You can attach videos to your tweets or share live broadcasts.
LinkedIn is a professional networking platform where you can share your company's video content, such as training materials, customer testimonials, or product showcases. This is particularly useful for B2B companies.
Pinterest is a visual platform where you can share videos related to specific topics, such as DIY projects, recipes, or fashion. Videos can act as a lure that directs users to your website.