Corporate video
The corporate video, presentation video, or brand video tells the story of your company in an impactful way.
Every company or brand has a story that deserves to be told. Whether it is an informative presentation video or an emotional brand video, there are limitless creative ideas and vast amounts of implementation options available for making corporate videos.
The key thing is to present the story in a way that is authentic to the company and reflects the brand's personality and values. The corporate video should be committed to your brand's core message and should resonate with the chosen target audience.
Examples of corporate videos we have produced:
Corporate video
Filmed video and 3D animation
Boliden
Raw Material Handling
Corporate video
Filmed video and 3D animation
Boliden
Raw Material Handling
Presentation video
Filmed video and 3D animation
VTT
Cellulose Film Pilot
Introduction of the pilot line
Presentation video
Filmed video and 3D animation
VTT
Cellulose Film Pilot
Introduction of the pilot line
Presentation video
Animation
Elenia
Animated corporate video
Presentation video
Animation
Elenia
Animated corporate video
Presentation video
Animation
Statistics Finland
National accounts
Presentation video
Animation
Statistics Finland
National accounts
Presentation video
Filmed video
Maku
Kitchen Life
Presentation video
Filmed video
Maku
Kitchen Life
Commercial video
Filmed video
Sorcolor
No horizon painters
Commercial video
Filmed video
Sorcolor
No horizon painters
Company videos can utilize several different production techniques.
Do you want to hear more about the production of the corporate video?
A high-quality corporate video stands out from competitors and prompts action.
A good corporate video or introduction video creates a connection with the viewers, arouses interest, and evokes emotions that support the company's brand message. Authentic storytelling that allows the audience to relate to the brand stands out significantly from competitors.
In addition to the story and content, a visual, creative, and technically high-quality execution is a key factor that impacts the effectiveness of the introduction video or corporate video.
Planning and implementation of the company video
The planning of a corporate video must be based on a clear core message
The planning process for a corporate video always starts with defining the core message. Before beginning the production of a corporate video, it is crucial to think about the purpose of the video: what do we want to achieve with this content? This means that the video's objectives must be clearly set.
It is also important to determine who the target audience is and on which channels the video will be shown. By understanding the viewers' backgrounds, interests, and needs, it can be ensured that the content has the desired impact.
Since one corporate video cannot cover all the stories or aspects of the company, it is essential to distill the core of the message. A clear focus is needed on what we want to leave in the viewer's mind and how this message is best presented. The goal is for viewers to remember the key points that support the brand and its values, and for them to feel a desire to delve more into the company and its offered services or products.
A well-planned corporate video is based on careful consideration of the content and presentation of the message. This lays the foundation for the video and ensures that it is effective and impactful in the desired manner for the target audience.
There are as many ways to implement corporate videos as there are companies
A corporate video can communicate about the brand and its values in many different ways, and its format varies greatly depending on its purpose and target audience. For example, a cinematic brand video can create a powerful and visual narrative that connects emotions and brand identity through storytelling. Such videos often focus on the brand's values and message, and they may be designed to evoke a strong emotional response in the viewer.
On the other hand, a mini-documentary can provide a deeper insight into the company's operations, its history, or customer experiences. This style highlights authenticity and honesty, often featuring interviews and real customer stories, which creates a trustworthy and engaging listening experience. Mini-documentaries can be particularly effective in telling the company's story, as they combine visual storytelling with facts that appeal to viewers' emotions and trust.
A more atmospheric and commercial-style promotional video, on the other hand, may focus on evoking specific emotions in a short time and leaving a strong memory in the viewer. These videos often use powerful visual elements, sounds, and music to create atmosphere, making them especially impactful in brand communication.
The style and implementation method of the video are determined by the video's purpose, intent, target audience, and primary distribution channel. For example, if the video is aimed at social media, it should be shorter and more compelling to quickly capture viewers' attention. On the other hand, longer format content, such as a mini-documentary, can work well on a website or at events where viewers are willing to engage with content for a longer time.
Technically, the implementation method can be either live-action video, 3D animation, animation, or any combination of these.
Planning and implementation of the company video
The planning of a corporate video must be based on a clear core message
The planning process for a corporate video always starts with defining the core message. Before beginning the production of a corporate video, it is crucial to think about the purpose of the video: what do we want to achieve with this content? This means that the video's objectives must be clearly set.
It is also important to determine who the target audience is and on which channels the video will be shown. By understanding the viewers' backgrounds, interests, and needs, it can be ensured that the content has the desired impact.
Since one corporate video cannot cover all the stories or aspects of the company, it is essential to distill the core of the message. A clear focus is needed on what we want to leave in the viewer's mind and how this message is best presented. The goal is for viewers to remember the key points that support the brand and its values, and for them to feel a desire to delve more into the company and its offered services or products.
A well-planned corporate video is based on careful consideration of the content and presentation of the message. This lays the foundation for the video and ensures that it is effective and impactful in the desired manner for the target audience.
There are as many ways to implement corporate videos as there are companies
A corporate video can communicate about the brand and its values in many different ways, and its format varies greatly depending on its purpose and target audience. For example, a cinematic brand video can create a powerful and visual narrative that connects emotions and brand identity through storytelling. Such videos often focus on the brand's values and message, and they may be designed to evoke a strong emotional response in the viewer.
On the other hand, a mini-documentary can provide a deeper insight into the company's operations, its history, or customer experiences. This style highlights authenticity and honesty, often featuring interviews and real customer stories, which creates a trustworthy and engaging listening experience. Mini-documentaries can be particularly effective in telling the company's story, as they combine visual storytelling with facts that appeal to viewers' emotions and trust.
A more atmospheric and commercial-style promotional video, on the other hand, may focus on evoking specific emotions in a short time and leaving a strong memory in the viewer. These videos often use powerful visual elements, sounds, and music to create atmosphere, making them especially impactful in brand communication.
The style and implementation method of the video are determined by the video's purpose, intent, target audience, and primary distribution channel. For example, if the video is aimed at social media, it should be shorter and more compelling to quickly capture viewers' attention. On the other hand, longer format content, such as a mini-documentary, can work well on a website or at events where viewers are willing to engage with content for a longer time.
Technically, the implementation method can be either live-action video, 3D animation, animation, or any combination of these.
What makes a good corporate video?
A good corporate video is well-planned, purposeful, narratively strong, and technically high-quality short film. It connects with viewers and effectively communicates brand messages in the desired way.
The recipe for a good company video
The Recipe for a Good Corporate Video
Clear Objective: A good corporate video is based on a clear objective. It must know what it wants to achieve – whether it's increasing brand awareness, boosting sales, or strengthening customer loyalty.
Strong Story: A story is a fundamental element that makes a video engaging. A good corporate video has a coherent and memorable narrative that evokes emotions and captures the viewer's interest.
Considering the Target Audience: The video should be designed specifically for the target audience. It is important to understand who the viewers are and what they value so the content resonates with them.
Quality Production: The success of a good corporate video or brand video requires that all aspects of production are executed to high quality. The video must be of high quality in terms of shooting, editing, post-production, animation, and sound design.
Emotional Connection: Good corporate videos create an emotional connection with viewers. They can evoke feelings such as joy, inspiration, positive surprise, or even humor, making the video more memorable.
Conciseness: Many viewers struggle to follow long videos, so keeping it concise is important. A good corporate video summarizes the message in a few minutes or even less and keeps the viewer's attention throughout.
Call to Action: Even if the purpose of the corporate video is not directly to sell something, a good corporate video includes some form of call to action either directly or
The recipe for a good company video
The Recipe for a Good Corporate Video
Clear Objective: A good corporate video is based on a clear objective. It must know what it wants to achieve – whether it's increasing brand awareness, boosting sales, or strengthening customer loyalty.
Strong Story: A story is a fundamental element that makes a video engaging. A good corporate video has a coherent and memorable narrative that evokes emotions and captures the viewer's interest.
Considering the Target Audience: The video should be designed specifically for the target audience. It is important to understand who the viewers are and what they value so the content resonates with them.
Quality Production: The success of a good corporate video or brand video requires that all aspects of production are executed to high quality. The video must be of high quality in terms of shooting, editing, post-production, animation, and sound design.
Emotional Connection: Good corporate videos create an emotional connection with viewers. They can evoke feelings such as joy, inspiration, positive surprise, or even humor, making the video more memorable.
Conciseness: Many viewers struggle to follow long videos, so keeping it concise is important. A good corporate video summarizes the message in a few minutes or even less and keeps the viewer's attention throughout.
Call to Action: Even if the purpose of the corporate video is not directly to sell something, a good corporate video includes some form of call to action either directly or