Recruitment video
The recruitment video enhances the employer brand image.
A high-quality recruitment video not only serves a specific job opening but can also act as a long-term branding tool for the company. A carefully planned and executed recruitment video can tell the story of the company and its values, attract the right talent, and build lasting relationships with potential employees.
Recruitment videos provide a unique opportunity to stand out from competitors and create a deeper connection with potential job seekers.
The recruitment video is also a part of modern corporate marketing and branding. While the primary goal of the video may be to find a talent for a specific role, it always offers a more comprehensive picture of the company as an employer. As a result, videos can also be used for developing the employer brand and conveying desirable messages about the company.
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Examples of our video productions:
The recruitment videos we have implemented are confidential materials in accordance with the NDA agreements made with our clients. For this reason, we unfortunately cannot showcase these productions on our own website. However, we hope you get an understanding of our video production expertise from the example videos below.
Commercial video TV advertisement
Filmed video
Motonet
The department store of a driving person
Commercial video TV advertisement
Filmed video
Motonet
The department store of a driving person
Commercial video TV advertisement
Filmed video
Fishing licenses
With permission, you won't be left without.
Commercial video TV advertisement
Filmed video
Fishing licenses
With permission, you won't be left without.
Commercial video TV advertisement
Filmed video
Kivilähde
The stones to the moments of your life
Commercial video TV advertisement
Filmed video
Kivilähde
The stones to the moments of your life
Presentation video
Filmed video
Maku
Kitchen Life
Presentation video
Filmed video
Maku
Kitchen Life
TV commercial
Filmed video
Järvinen
Where is Järvinen?
3 advertisement series
TV commercial
Filmed video
Järvinen
Where is Järvinen?
3 advertisement series
Commercial video
Filmed video
Sorcolor
No horizon painters
Commercial video
Filmed video
Sorcolor
No horizon painters
The recruitment video helps to stand out from the employer jungle
Videos are still increasing in popularity across all digital marketing channels, and the reason for this is clear. They have been shown to be effective at engaging viewers, capturing attention, and driving desired actions (CTA) significantly more often than, for example, images or text-based content.
Often the main reason to create a recruitment video is its ability to stand out from the crowd. Today, job seekers receive a vast amount of information about different employers, and a video can be the element that catches their interest. A distinctive and appealing video can stay in mind longer than a traditional job application or advertisement, making it a valuable tool in recruitment.
Openness and authenticity
Openness and authenticity enhance the desired impact of the video
In creating an employer brand image, video serves as an excellent tool, as long as it is designed to support the company's core values. Therefore, it is important that the video communicates important issues from both the company's and employees' perspectives. A recruitment video can also visually showcase the company's culture and values. This is particularly important, as workplace culture is one of the key factors influencing candidates' decisions.
The video can showcase daily working methods, team dynamics, and what life is like in the company. Such openness helps candidates assess whether they fit into the organization, and it can also reduce later discrepancies between expectations and reality.
Employees' experiences and stories are also a significant advantage that a recruitment video can offer. It is possible to include current employees in the video, who share their own experiences and career paths within the company. This makes the video not only authentic but also inspiring — candidates see that the company values and supports the development and well-being of its employees.
Openness and authenticity
Openness and authenticity enhance the desired impact of the video
In creating an employer brand image, video serves as an excellent tool, as long as it is designed to support the company's core values. Therefore, it is important that the video communicates important issues from both the company's and employees' perspectives. A recruitment video can also visually showcase the company's culture and values. This is particularly important, as workplace culture is one of the key factors influencing candidates' decisions.
The video can showcase daily working methods, team dynamics, and what life is like in the company. Such openness helps candidates assess whether they fit into the organization, and it can also reduce later discrepancies between expectations and reality.
Employees' experiences and stories are also a significant advantage that a recruitment video can offer. It is possible to include current employees in the video, who share their own experiences and career paths within the company. This makes the video not only authentic but also inspiring — candidates see that the company values and supports the development and well-being of its employees.
Visuality creates an interesting first impression and clarity helps in communicating complex matters.
The visual appeal of recruitment videos is not just a beautiful sight; it also helps create an emotional connection with viewers. A well-executed video can evoke positive feelings, and it can be a powerful way to create the desired first impression of the company. This can lead to applicants being more interested in the company and the opportunities it offers.
Additionally, a recruitment video allows for conveying more complex messages clearly and attractively. This means that applicants can receive all essential information in a concise format, which can increase their interest and engagement.
What makes a good recruitment video?
What makes a good recruitment video?
A good recruitment video is carefully planned and executed, taking into account both the company's needs and the expectations of potential employees. A good video is effective, informative, and inspiring.
Clear objective: The recruitment video should be clearly focused, and its purpose defined. Whether the emphasis is on filling a specific position or improving the employer's brand image, the video's message should be consistent and understandable.
Authentic company culture: The video should reflect the true culture and values of the company. This means showing the company's daily work environment, team dynamics, and the opportunities it offers. Authenticity helps applicants determine if they fit in with the company.
Inspiring employee stories: A good recruitment video can include personal experiences and career stories from current employees. This makes the video more human and gives viewers a concrete understanding of what work is like at the company and how employees perceive the workplace.
Visual appeal: High-quality production and visual presentation are important means of differentiation. The recruitment video can often be a potential employee's first touchpoint with the company. Animation and graphics can also assist in conveying the message.
Short and concise: A suitably length recruitment video is usually about 1-3 minutes long. This is enough to convey essential information without losing the viewer’s interest. The video should present key information succinctly and attractively.
Call to Action (CTA) - Clear calls to action: The video should have clear prompts, such as "apply now" or "get in touch," so that viewers know how to proceed when interest is piqued. Calls to action should be visible at the end of the video or even in areas where they can be visually showcased during the video.
Diverse content: A good recruitment video can include various elements such as interviews, team collaboration, events, and other relevant content. Such diversity keeps the viewer's interest and makes the video more engaging.
Considering the target audience: The video should be aimed at its audience—be it young graduates or experienced professionals. This means that the communication, style choices, and content should be executed so that the overall message speaks directly to this desired group.
Testing and feedback: Before the video is released, it is good to get feedback from various individuals—including those who belong to the target audience. This can help identify potential shortcomings and improve the video before its release.
What makes a good recruitment video?
What makes a good recruitment video?
A good recruitment video is carefully planned and executed, taking into account both the company's needs and the expectations of potential employees. A good video is effective, informative, and inspiring.
Clear objective: The recruitment video should be clearly focused, and its purpose defined. Whether the emphasis is on filling a specific position or improving the employer's brand image, the video's message should be consistent and understandable.
Authentic company culture: The video should reflect the true culture and values of the company. This means showing the company's daily work environment, team dynamics, and the opportunities it offers. Authenticity helps applicants determine if they fit in with the company.
Inspiring employee stories: A good recruitment video can include personal experiences and career stories from current employees. This makes the video more human and gives viewers a concrete understanding of what work is like at the company and how employees perceive the workplace.
Visual appeal: High-quality production and visual presentation are important means of differentiation. The recruitment video can often be a potential employee's first touchpoint with the company. Animation and graphics can also assist in conveying the message.
Short and concise: A suitably length recruitment video is usually about 1-3 minutes long. This is enough to convey essential information without losing the viewer’s interest. The video should present key information succinctly and attractively.
Call to Action (CTA) - Clear calls to action: The video should have clear prompts, such as "apply now" or "get in touch," so that viewers know how to proceed when interest is piqued. Calls to action should be visible at the end of the video or even in areas where they can be visually showcased during the video.
Diverse content: A good recruitment video can include various elements such as interviews, team collaboration, events, and other relevant content. Such diversity keeps the viewer's interest and makes the video more engaging.
Considering the target audience: The video should be aimed at its audience—be it young graduates or experienced professionals. This means that the communication, style choices, and content should be executed so that the overall message speaks directly to this desired group.
Testing and feedback: Before the video is released, it is good to get feedback from various individuals—including those who belong to the target audience. This can help identify potential shortcomings and improve the video before its release.
Publication and distribution of the recruitment video
Publication and Distribution of Recruitment Videos
Recruitment videos can be published and used across many different channels and platforms, allowing for broad reach and visibility among potential job seekers. Especially on social media and other digital channels, recruitment videos can reach a wide audience. When videos are shared, their visibility and reach increase significantly, making them an excellent way to attract a variety of job seekers.
Choosing the right channels can significantly enhance the recruitment process and help find the right talent for the company.
Social Media
Different social media platforms are among the most effective channels for publishing recruitment videos.
LinkedIn: A professional networking platform that is particularly good for job searching and recruitment. Recruitment videos can be shared on company pages and personal profiles.
Facebook: Videos can be shared on the company's Facebook page, reaching both potential job seekers and customers.
Instagram: A visual platform where short, engaging videos can grab attention. Story and IGTV features can also be useful.
Twitter: Short video clips or teasers can spark interest and direct viewers to longer versions on other platforms.
Company Website
Recruitment videos can be published on the company's job openings page, careers page, or homepage. This enhances the employer brand and provides visitors with an immediate visual understanding of the culture and working environment.
YouTube
YouTube is the largest video service in the world and an excellent platform for publishing recruitment videos. Recruitment videos can be shared and linked to other channels and social media. YouTube also enhances visibility in search engine rankings.
Webinars and Virtual Events
Recruitment videos can be used as part of webinars or virtual events. If the webinar or online event focuses specifically on staffing issues, the video can effectively open the event and showcase the company culture before discussions begin.
Fairs and Career Events
If the company participates in fairs or career events, recruitment videos can be displayed on the company’s booth video screens.
Candidate Interviews
Recruitment videos can also be used in candidate interviews. For example, the video can be shown as part of the interview process, enhancing applicants' understanding of the company culture and the employer.
Training and Internal Presentations
Recruitment videos or sections of them can also be used in the company’s internal training when introducing the company's values and culture to new employees.
Publication and distribution of the recruitment video
Publication and Distribution of Recruitment Videos
Recruitment videos can be published and used across many different channels and platforms, allowing for broad reach and visibility among potential job seekers. Especially on social media and other digital channels, recruitment videos can reach a wide audience. When videos are shared, their visibility and reach increase significantly, making them an excellent way to attract a variety of job seekers.
Choosing the right channels can significantly enhance the recruitment process and help find the right talent for the company.
Social Media
Different social media platforms are among the most effective channels for publishing recruitment videos.
LinkedIn: A professional networking platform that is particularly good for job searching and recruitment. Recruitment videos can be shared on company pages and personal profiles.
Facebook: Videos can be shared on the company's Facebook page, reaching both potential job seekers and customers.
Instagram: A visual platform where short, engaging videos can grab attention. Story and IGTV features can also be useful.
Twitter: Short video clips or teasers can spark interest and direct viewers to longer versions on other platforms.
Company Website
Recruitment videos can be published on the company's job openings page, careers page, or homepage. This enhances the employer brand and provides visitors with an immediate visual understanding of the culture and working environment.
YouTube
YouTube is the largest video service in the world and an excellent platform for publishing recruitment videos. Recruitment videos can be shared and linked to other channels and social media. YouTube also enhances visibility in search engine rankings.
Webinars and Virtual Events
Recruitment videos can be used as part of webinars or virtual events. If the webinar or online event focuses specifically on staffing issues, the video can effectively open the event and showcase the company culture before discussions begin.
Fairs and Career Events
If the company participates in fairs or career events, recruitment videos can be displayed on the company’s booth video screens.
Candidate Interviews
Recruitment videos can also be used in candidate interviews. For example, the video can be shown as part of the interview process, enhancing applicants' understanding of the company culture and the employer.
Training and Internal Presentations
Recruitment videos or sections of them can also be used in the company’s internal training when introducing the company's values and culture to new employees.