Interview video and customer testimonial

Interview video and customer testimonial

In the interview video and customer testimonial, people authentically and personally share your company's message.

The power of testimonials lies in recommendations. When a customer of a company personally recommends a product or service, it effectively convinces the viewer to purchase.

In an interview video, a company's employee, partner, or any representative of stakeholders can appear. The interviewee genuinely, personally, and credibly shares the company's story or the message of the brand, product, or service.

Interviews and testimonials can also be used as part of broader corporate videos or presentation videos.

Watch the showreel

Watch the showreel

Examples of our video productions:

The interview videos and testimonials we have produced are productions made for specific needs of B2B companies. We have signed NDAs with these clients, and these videos fall under the category of "confidential material". Therefore, unfortunately, we cannot use these productions on our own website. However, we hope you can get an idea of our video production expertise from the examples below.

TV commercial

Filmed video

Motonet

What is your Motonet like?

4 spot series

TV commercials and promotional video series for Motonet 4

TV commercial

Filmed video

Motonet

What is your Motonet like?

4 spot series

TV commercials and promotional video series for Motonet 4

Commercial video TV advertisement

Filmed video

Kivilähde

The stones to the moments of your life

Filmed promotional video - Kivilähde - Stones for the moments of your life

Commercial video TV advertisement

Filmed video

Kivilähde

The stones to the moments of your life

Filmed promotional video - Kivilähde - Stones for the moments of your life

TV commercial

Filmed video

Järvinen

Where is Järvinen?

3 advertisement series

A series of three television ads - Järvinen

TV commercial

Filmed video

Järvinen

Where is Järvinen?

3 advertisement series

A series of three television ads - Järvinen

Commercial video

Filmed video

Sorcolor

No horizon painters

Filmed promotional video - Sorcolor

Commercial video

Filmed video

Sorcolor

No horizon painters

Filmed promotional video - Sorcolor

In the customer testimonial, a satisfied customer assures the purchase.

Many customers make their purchasing decisions only after they have familiarized themselves with the experiences and reviews of other customers. In particular, consumers trust the feedback given by other users and consider it a reliable source. Customer testimonials are a key part of the customer purchasing process, as they provide a realistic and honest picture of the product or service.

Customer testimonial videos are an excellent way to showcase the company's story from the audience's perspective. Such videos reinforce trust and credibility because a satisfied customer shares their experience with the company's product or service in their own words. When customers get a chance to speak in an interview video, authentic and meaningful content is created that resonates with other potential customers.

Powerful social proof

Testimonial videos serve as a powerful form of social proof

When a potential customer sees or hears positive experiences from other consumers, it can enhance their trust in the company and the products or services it offers. Testimonials act as a kind of social proof that the company's promises hold true and that others have been satisfied with their purchasing decisions.

Testimonial videos further enhance this effect, as the stories conveyed through video feel more personal and convincing. Genuine expressions, tones of voice, and body language add an extra layer of credibility that a written review may not necessarily convey.

Additionally, testimonial videos can address questions and doubts in potential customers' minds more effectively than mere product information or assurances given by the company itself. They can provide concrete examples of how a product or service has improved customers' quality of life or solved their problems.

Especially video testimonials from customers are highly valuable marketing tools that foster trust, enhance credibility, and can significantly influence the buying decision process.

Powerful social proof

Testimonial videos serve as a powerful form of social proof

When a potential customer sees or hears positive experiences from other consumers, it can enhance their trust in the company and the products or services it offers. Testimonials act as a kind of social proof that the company's promises hold true and that others have been satisfied with their purchasing decisions.

Testimonial videos further enhance this effect, as the stories conveyed through video feel more personal and convincing. Genuine expressions, tones of voice, and body language add an extra layer of credibility that a written review may not necessarily convey.

Additionally, testimonial videos can address questions and doubts in potential customers' minds more effectively than mere product information or assurances given by the company itself. They can provide concrete examples of how a product or service has improved customers' quality of life or solved their problems.

Especially video testimonials from customers are highly valuable marketing tools that foster trust, enhance credibility, and can significantly influence the buying decision process.

The authenticity of the challenge video

In the interview video, people share your company's message authentically and personally

Interview videos have proven to be extremely effective communication tools in many different contexts. Their ability to convey a message as told by a real person makes the content particularly relatable and credible from the viewer's perspective. When a viewer sees and hears a real person sharing their experiences or insights, a deeper emotional connection is created than what could be achieved through mere written text or a polished commercial video.

Interview videos combine informativeness and emotional engagement, making the messages memorable and impactful. Thanks to their authenticity and relatability, interview videos can be an invaluable tool in a company's communication and marketing.

Documentary corporate videos are one of the most common forms of interview videos. The documentary style emphasizes reality and authenticity, providing an opportunity to showcase the company's operations, values, and history in a more profound way. These videos can narrate the company's journey from the beginning to the present day, showcase innovative projects, or offer insights into the company's vision and goals. This provides viewers with a broader and deeper understanding of the company and its operations.

Interviews as part of internal communication

Interview Videos as Part of Internal Communication

Interview videos are also very useful in a company's internal communication. They provide an effective way to share information about strategic changes, employee successes, or other internally important topics. Such videos can contribute to creating a shared organizational culture and improving employee engagement. When employees see and hear authentic stories from their colleagues, a sense of belonging and common goals is created.

Although making an interview video may seem easy, successfully conducting an engaging interview requires a bit of effort.

Interviews as part of internal communication

Interview Videos as Part of Internal Communication

Interview videos are also very useful in a company's internal communication. They provide an effective way to share information about strategic changes, employee successes, or other internally important topics. Such videos can contribute to creating a shared organizational culture and improving employee engagement. When employees see and hear authentic stories from their colleagues, a sense of belonging and common goals is created.

Although making an interview video may seem easy, successfully conducting an engaging interview requires a bit of effort.

Distribution of interview videos and customer testimonials

Companies have several options for publishing and sharing interview videos and customer testimonials.

  1. YouTube:

    • Benefits: YouTube is the world's largest video-sharing service and the second-largest search engine. It allows you to reach a broad and diverse audience. The platform has comprehensive analytics tools that enable you to track video performance and audience engagement.

    • Strategy: Utilize search engine optimization (SEO) by optimizing video titles, descriptions, and tags. Create playlists to help viewers navigate and find content.

  2. Vimeo:

    • Benefits: Offers higher picture quality and more customization options regarding the appearance of the video player. Vimeo is a popular choice among professionals in creative industries.

    • Strategy: Use Vimeo's privacy settings to control who can see your videos and where they can be embedded. An excellent choice if you want to target video content to a specific audience.

  3. Your Company’s Website:

    • Benefits: Placing content directly on your own website can improve SEO results and increase time spent on the website. It also provides complete control over the presentation of the content.

    • Strategy: Ensure that the website is optimized for visiting mobile devices and that videos load quickly. Use SEO-friendly video embeds and descriptions.

  4. Social Media (Facebook, Instagram, LinkedIn, TikTok):

    • Benefits: Social media is an effective way to increase visibility and engage with the audience. Platforms often provide opportunities to reach the audience through paid campaigns.

    • Strategy: Leverage platform-specific formats, such as Instagram Reels or TikTok videos, for organic visibility. Publish regularly and interactive content to encourage viewer participation.

  5. LinkedIn:

    • Benefits: LinkedIn specializes in professional networking and B2B marketing. It is an ideal platform for sharing expert interviews and customer testimonials.

    • Strategy: Publish videos that highlight your company's expertise or customer stories, and engage in discussions with your target audience.

Distribution of interview videos and customer testimonials

Companies have several options for publishing and sharing interview videos and customer testimonials.

  1. YouTube:

    • Benefits: YouTube is the world's largest video-sharing service and the second-largest search engine. It allows you to reach a broad and diverse audience. The platform has comprehensive analytics tools that enable you to track video performance and audience engagement.

    • Strategy: Utilize search engine optimization (SEO) by optimizing video titles, descriptions, and tags. Create playlists to help viewers navigate and find content.

  2. Vimeo:

    • Benefits: Offers higher picture quality and more customization options regarding the appearance of the video player. Vimeo is a popular choice among professionals in creative industries.

    • Strategy: Use Vimeo's privacy settings to control who can see your videos and where they can be embedded. An excellent choice if you want to target video content to a specific audience.

  3. Your Company’s Website:

    • Benefits: Placing content directly on your own website can improve SEO results and increase time spent on the website. It also provides complete control over the presentation of the content.

    • Strategy: Ensure that the website is optimized for visiting mobile devices and that videos load quickly. Use SEO-friendly video embeds and descriptions.

  4. Social Media (Facebook, Instagram, LinkedIn, TikTok):

    • Benefits: Social media is an effective way to increase visibility and engage with the audience. Platforms often provide opportunities to reach the audience through paid campaigns.

    • Strategy: Leverage platform-specific formats, such as Instagram Reels or TikTok videos, for organic visibility. Publish regularly and interactive content to encourage viewer participation.

  5. LinkedIn:

    • Benefits: LinkedIn specializes in professional networking and B2B marketing. It is an ideal platform for sharing expert interviews and customer testimonials.

    • Strategy: Publish videos that highlight your company's expertise or customer stories, and engage in discussions with your target audience.