Impressive video production
Video production for presenting and marketing a product or service as well as for corporate communication.
The filmed video production with compelling storytelling is a very effective way to influence emotions. With a well-written and high-quality executed video production, you make your company, product, or service desired and interesting - distinctively and memorably.
Our video production aims for effectiveness down to every detail from planning to execution. We strive to create only effective and precisely targeted video productions for the audience, so that the viewers of your videos do not waste their time unnecessarily and you do not waste your marketing budget.
Whether it's communication, marketing, customer service, training, or brand building, with our video production, you can stand out from your competitors and effectively get your message across.
Check the compilation video of our expertise:
FILMED VIDEOS
Check the compilation video of our expertise:
FILMED VIDEOS
Check the compilation video of our expertise:
FILMED VIDEOS
Would you like to hear how we could create a video for your company that convinces and impacts?
Would you like a video for your company that achieves goals cost-effectively?
Examples of the video productions we have implemented:
Corporate video
Filmed video and 3D animation
Boliden
Raw Material Handling
Corporate video
Filmed video and 3D animation
Boliden
Raw Material Handling
Corporate video
Filmed video and 3D animation
Boliden
Raw Material Handling
TV commercial
Filmed video
Motonet
What is your Motonet like?
4 spot series
TV commercial
Filmed video
Motonet
What is your Motonet like?
4 spot series
TV commercial
Filmed video
Motonet
What is your Motonet like?
4 spot series
Commercial video TV advertisement
Filmed video
Kivilähde
The stones to the moments of your life
Commercial video TV advertisement
Filmed video
Kivilähde
The stones to the moments of your life
Commercial video TV advertisement
Filmed video
Kivilähde
The stones to the moments of your life
TV advertisement Commercial video
Filmed video
Helsingin Pantti
Surprises in everyday life
2 advertisement series
TV advertisement Commercial video
Filmed video
Helsingin Pantti
Surprises in everyday life
2 advertisement series
TV advertisement Commercial video
Filmed video
Helsingin Pantti
Surprises in everyday life
2 advertisement series
Presentation video
Filmed video
Maku
Kitchen Life
Presentation video
Filmed video
Maku
Kitchen Life
Presentation video
Filmed video
Maku
Kitchen Life
Commercial video
Filmed video
Sini
Cleaning cloths
Commercial video
Filmed video
Sini
Cleaning cloths
Commercial video
Filmed video
Sini
Cleaning cloths
Impactful and goal-oriented video production
Whether your need is to increase sales, raise awareness, communicate your message, or guide – we design and implement video production that drives action and achieves goals.
Would you like to know how the video production is done or how much it costs?
Why video production?
Authenticity and emotional impact
The filmed video creates a very strong sense of authenticity because it features real people, products, services, events, situations, and places. For example, customer stories or brand history can be told compellingly through people, which creates emotional appeal.
Visual impact
The filmed video combines moving images, sound, and story, making it a particularly effective form of communication. The recorded video can capture the viewer's attention right from the start, and it conveys information clearly and attractively.
Engaging the target audience
Targeted and quality video production helps keep the viewer's attention for a longer time. This engagement can lead to greater activity, such as sharing or commenting on videos.
Differentiation from competitors
High-quality video production helps a company and brand stand out from other competitors. An innovative approach and creative content attract more customers and create a positive image of the brand.
Improving search engine visibility
Videos can improve visibility in search engines. Search engines, such as Google, prefer content that includes video, which can elevate the ranking of a product or service's website in search results.
Technical expertise, creative vision, and commercial understanding
Dimedia is one of Finland's most experienced production companies – we have been realizing video productions for over 20 years. We have produced news material for national television channels, created corporate videos for both large and small organizations, developed light and quickly executed social media videos, and made numerous presentation and promotional videos for the web, television, and social media.
Our genuine desire to understand our clients' businesses, our extensive knowledge from various industries, and the latest technologies we use ensure that we can produce effective video productions at reasonable costs. We provide reliable, precise, and flexible service. We focus on the most important aspects in terms of content and execution, while simultaneously offering creative and positively surprising solutions.
A successful video production is based on strong content – a carefully considered script, in which we take into account the target audience of the video. The finished production should speak to this audience and motivate them to act.
Behind impressive implementations, impactful content, and creative solutions, we always have the achievement of the set goals for the production.
Video production for a product or service
for the presentation, marketing, and communication of the product or service
The benefits of video production in the communication and marketing of a product or service
Video production is a powerful and versatile tool in the communication and marketing of a product or service. It offers opportunities to evoke various emotions, increase customer loyalty, and enhance search engine visibility. The use of video production streamlines communication, boosts customer interaction, and creates unique brand experiences.
Video brings your product to life by providing visual appeal and engaging storytelling. It attracts viewers' attention, increases engagement, and boosts purchase intention more effectively than any other form of communication.
Video production has a unique ability to tell compelling and emotionally engaging stories that draw viewers in and create personal connections. Video makes your audience feel and empathize in a way that no other medium can offer.
Video production allows for showcasing products or services in a way that cannot be achieved with text or images. Video captures the viewer's attention instantly and conveys information clearly and attractively.
Video production quickly and clearly summarizes the most important aspects, making it an ideal presentation and marketing tool. It helps customers understand the benefits of the product or service effortlessly, without lengthy texts.
Video production can be precisely targeted in terms of content, style, and appearance to the desired audience. This ensures that the video made for the service or product resonates with the selected target group in the desired way.
Show more
The filmed video production achieves the best sense of authenticity
People are increasingly aware and critical of communication and advertising, making authenticity even more important. Videos featuring real customers or users sharing their stories and using products can create a personal connection with viewers. This differs significantly from traditional advertising forms, which often use professional models or actors who may not necessarily be connected to the actual use of the product.
Filmed video production showcases real people and situations, creating a strong sense of authenticity for the viewer. Customers appreciate honesty and transparency, and representing real individuals and events can enhance trust in the brand. For example, video productions showcasing customer stories or product reviews can inspire other customers and increase the brand’s credibility.
Filmed video production can tell a genuine, emotional story through which viewers can experience personal feelings and connections. For example, customer stories or the brand's history can be powerfully conveyed through people, creating emotional appeal.
Credibility and reliability in presenting a product or service
Filmed video production allows for the presentation of products or services in a way that cannot be achieved with text or images. For instance, a product’s use can be demonstrated step-by-step in a video, allowing potential customers to see how it works in practice. This reduces uncertainty and increases confidence in the purchasing decision.
Presenting products or services through filmed video gives viewers the opportunity to see how things really work in practice. For example, usage guides and sharing customer experiences help customers understand and trust the product.
Video production enables effective communication
People remember visual messages better than just text-based ones. Filmed video production can capture the viewer's attention right from the start, and it communicates information clearly and attractively.
Video is an excellent tool for conveying more complex ideas and messages. The combination of image, sound, and motion allows for the effective transmission of various emotions and concepts. The most essential points can be presented quickly and clearly, making video production an ideal tool for showcasing and marketing. This helps customers understand the benefits of a product or service without having to read long texts or materials.
Reaching the target audience with video production
Filmed video productions can be effectively tailored for different target audiences. Video production can be executed in a precisely defined style so that it resonates with chosen customer groups.
For example, a video produced for a company's technical buyer might be more informative and cooler in style than a product promotional video aimed at consumers.
In consumer advertising or communication, a video aimed at a younger audience may be energetic and dynamic, while a video style targeted at an older audience could be calmer and more informative.
Brand proximity and atmosphere
Videos help create and reinforce brand identity. Impactful and visually appealing video productions support the brand story and showcase what the brand represents. They also help stand out from competitors, which is particularly important in competitive markets.
An authentic, personal approach in filmed videos creates closeness between the brand and the consumer. For example, a company that showcases its employees or customers in videos can build a sense of community around the brand.
Filmed video production helps create a stronger brand identity. Established visual elements like graphic elements, logos, and colors can be incorporated into the videos. Additionally, the style of the video production can convey much about the company's values and culture. Regularly publishing videos can also keep the brand top-of-mind and increase its visibility.
Filmed video production evokes emotions
Videos are capable of powerfully evoking emotions. Feelings such as joy, delight, inspiration, or empathy can directly influence a viewer’s purchasing decisions. For instance, atmospheric background music, compelling stories, and visually appealing images can affect the viewer's mood and create positive associations with the brand. This can together lead to increased sales and strengthened customer loyalty.
Increased engagement and willingness to share
Filmed video can be significantly more engaging than mere text content. A well-produced video can keep viewers interested and getting them to spend more time with the brand. This engagement can lead, for example, to sharing videos on social media or discussions surrounding them. Social media favors visual content, so videos can spread widely, increasing the brand's visibility and reach.
Video is easily shareable on social media, enhancing the company’s visibility. A well-produced and interesting video production can start to spread quickly among viewers, reaching a wider audience without a large advertising budget.
Improving search engine visibility and web traffic
Video productions can enhance the search engine visibility of websites. Search engines, such as Google, value content that includes video, and a well-optimized video can improve the brand's ranking in search results. When a customer finds a video with informative and entertaining content, they are also more likely to engage with the brand. Therefore, adding videos to websites, blogs, and social media channels can support traffic growth.
Presenting as an industry expert
Filmed video production can elevate a company’s knowledgeable image in its field. For example, experts can share information and tips through videos, which can increase trust in the brand and attract customers who value expertise.
Clear instructions and practical demonstrations
Filmed video production can serve as an excellent learning tool. Instructional videos showing how a product works or how to use a service can reduce customer uncertainty. This can facilitate the purchasing decision when the customer sees and understands the practical use of the product. User-friendly video tutorials can also reduce the burden on customer service as customers find answers to their questions by watching videos.
Targeted marketing campaigns executed through video production
Videos can be tailored to the target audience, making marketing more effective. By designing content that speaks to specific customer groups, the likelihood that viewers will engage and react can be increased. Various videos can be used at different stages of the customer buying journey, ensuring that the right messages reach the right people at the right time.
Versatility of video production
Filmed video productions can be used across various platforms and media. They are widely used on social media, websites, presentations, email marketing, and events. This versatility makes video productions a good investment since the same content can be utilized across multiple marketing channels.
Analyzability and measuring effectiveness
Video marketing has the advantage of easy analytics utilization. The number of views, engagement levels, and watch time of videos can be measured accurately. Such data provides in-depth insights into what works and what doesn’t and helps optimize future campaigns and marketing strategies.
Show more
The filmed video production achieves the best sense of authenticity
People are increasingly aware and critical of communication and advertising, making authenticity even more important. Videos featuring real customers or users sharing their stories and using products can create a personal connection with viewers. This differs significantly from traditional advertising forms, which often use professional models or actors who may not necessarily be connected to the actual use of the product.
Filmed video production showcases real people and situations, creating a strong sense of authenticity for the viewer. Customers appreciate honesty and transparency, and representing real individuals and events can enhance trust in the brand. For example, video productions showcasing customer stories or product reviews can inspire other customers and increase the brand’s credibility.
Filmed video production can tell a genuine, emotional story through which viewers can experience personal feelings and connections. For example, customer stories or the brand's history can be powerfully conveyed through people, creating emotional appeal.
Credibility and reliability in presenting a product or service
Filmed video production allows for the presentation of products or services in a way that cannot be achieved with text or images. For instance, a product’s use can be demonstrated step-by-step in a video, allowing potential customers to see how it works in practice. This reduces uncertainty and increases confidence in the purchasing decision.
Presenting products or services through filmed video gives viewers the opportunity to see how things really work in practice. For example, usage guides and sharing customer experiences help customers understand and trust the product.
Video production enables effective communication
People remember visual messages better than just text-based ones. Filmed video production can capture the viewer's attention right from the start, and it communicates information clearly and attractively.
Video is an excellent tool for conveying more complex ideas and messages. The combination of image, sound, and motion allows for the effective transmission of various emotions and concepts. The most essential points can be presented quickly and clearly, making video production an ideal tool for showcasing and marketing. This helps customers understand the benefits of a product or service without having to read long texts or materials.
Reaching the target audience with video production
Filmed video productions can be effectively tailored for different target audiences. Video production can be executed in a precisely defined style so that it resonates with chosen customer groups.
For example, a video produced for a company's technical buyer might be more informative and cooler in style than a product promotional video aimed at consumers.
In consumer advertising or communication, a video aimed at a younger audience may be energetic and dynamic, while a video style targeted at an older audience could be calmer and more informative.
Brand proximity and atmosphere
Videos help create and reinforce brand identity. Impactful and visually appealing video productions support the brand story and showcase what the brand represents. They also help stand out from competitors, which is particularly important in competitive markets.
An authentic, personal approach in filmed videos creates closeness between the brand and the consumer. For example, a company that showcases its employees or customers in videos can build a sense of community around the brand.
Filmed video production helps create a stronger brand identity. Established visual elements like graphic elements, logos, and colors can be incorporated into the videos. Additionally, the style of the video production can convey much about the company's values and culture. Regularly publishing videos can also keep the brand top-of-mind and increase its visibility.
Filmed video production evokes emotions
Videos are capable of powerfully evoking emotions. Feelings such as joy, delight, inspiration, or empathy can directly influence a viewer’s purchasing decisions. For instance, atmospheric background music, compelling stories, and visually appealing images can affect the viewer's mood and create positive associations with the brand. This can together lead to increased sales and strengthened customer loyalty.
Increased engagement and willingness to share
Filmed video can be significantly more engaging than mere text content. A well-produced video can keep viewers interested and getting them to spend more time with the brand. This engagement can lead, for example, to sharing videos on social media or discussions surrounding them. Social media favors visual content, so videos can spread widely, increasing the brand's visibility and reach.
Video is easily shareable on social media, enhancing the company’s visibility. A well-produced and interesting video production can start to spread quickly among viewers, reaching a wider audience without a large advertising budget.
Improving search engine visibility and web traffic
Video productions can enhance the search engine visibility of websites. Search engines, such as Google, value content that includes video, and a well-optimized video can improve the brand's ranking in search results. When a customer finds a video with informative and entertaining content, they are also more likely to engage with the brand. Therefore, adding videos to websites, blogs, and social media channels can support traffic growth.
Presenting as an industry expert
Filmed video production can elevate a company’s knowledgeable image in its field. For example, experts can share information and tips through videos, which can increase trust in the brand and attract customers who value expertise.
Clear instructions and practical demonstrations
Filmed video production can serve as an excellent learning tool. Instructional videos showing how a product works or how to use a service can reduce customer uncertainty. This can facilitate the purchasing decision when the customer sees and understands the practical use of the product. User-friendly video tutorials can also reduce the burden on customer service as customers find answers to their questions by watching videos.
Targeted marketing campaigns executed through video production
Videos can be tailored to the target audience, making marketing more effective. By designing content that speaks to specific customer groups, the likelihood that viewers will engage and react can be increased. Various videos can be used at different stages of the customer buying journey, ensuring that the right messages reach the right people at the right time.
Versatility of video production
Filmed video productions can be used across various platforms and media. They are widely used on social media, websites, presentations, email marketing, and events. This versatility makes video productions a good investment since the same content can be utilized across multiple marketing channels.
Analyzability and measuring effectiveness
Video marketing has the advantage of easy analytics utilization. The number of views, engagement levels, and watch time of videos can be measured accurately. Such data provides in-depth insights into what works and what doesn’t and helps optimize future campaigns and marketing strategies.
Show more
The filmed video production achieves the best sense of authenticity
People are increasingly aware and critical of communication and advertising, making authenticity even more important. Videos featuring real customers or users sharing their stories and using products can create a personal connection with viewers. This differs significantly from traditional advertising forms, which often use professional models or actors who may not necessarily be connected to the actual use of the product.
Filmed video production showcases real people and situations, creating a strong sense of authenticity for the viewer. Customers appreciate honesty and transparency, and representing real individuals and events can enhance trust in the brand. For example, video productions showcasing customer stories or product reviews can inspire other customers and increase the brand’s credibility.
Filmed video production can tell a genuine, emotional story through which viewers can experience personal feelings and connections. For example, customer stories or the brand's history can be powerfully conveyed through people, creating emotional appeal.
Credibility and reliability in presenting a product or service
Filmed video production allows for the presentation of products or services in a way that cannot be achieved with text or images. For instance, a product’s use can be demonstrated step-by-step in a video, allowing potential customers to see how it works in practice. This reduces uncertainty and increases confidence in the purchasing decision.
Presenting products or services through filmed video gives viewers the opportunity to see how things really work in practice. For example, usage guides and sharing customer experiences help customers understand and trust the product.
Video production enables effective communication
People remember visual messages better than just text-based ones. Filmed video production can capture the viewer's attention right from the start, and it communicates information clearly and attractively.
Video is an excellent tool for conveying more complex ideas and messages. The combination of image, sound, and motion allows for the effective transmission of various emotions and concepts. The most essential points can be presented quickly and clearly, making video production an ideal tool for showcasing and marketing. This helps customers understand the benefits of a product or service without having to read long texts or materials.
Reaching the target audience with video production
Filmed video productions can be effectively tailored for different target audiences. Video production can be executed in a precisely defined style so that it resonates with chosen customer groups.
For example, a video produced for a company's technical buyer might be more informative and cooler in style than a product promotional video aimed at consumers.
In consumer advertising or communication, a video aimed at a younger audience may be energetic and dynamic, while a video style targeted at an older audience could be calmer and more informative.
Brand proximity and atmosphere
Videos help create and reinforce brand identity. Impactful and visually appealing video productions support the brand story and showcase what the brand represents. They also help stand out from competitors, which is particularly important in competitive markets.
An authentic, personal approach in filmed videos creates closeness between the brand and the consumer. For example, a company that showcases its employees or customers in videos can build a sense of community around the brand.
Filmed video production helps create a stronger brand identity. Established visual elements like graphic elements, logos, and colors can be incorporated into the videos. Additionally, the style of the video production can convey much about the company's values and culture. Regularly publishing videos can also keep the brand top-of-mind and increase its visibility.
Filmed video production evokes emotions
Videos are capable of powerfully evoking emotions. Feelings such as joy, delight, inspiration, or empathy can directly influence a viewer’s purchasing decisions. For instance, atmospheric background music, compelling stories, and visually appealing images can affect the viewer's mood and create positive associations with the brand. This can together lead to increased sales and strengthened customer loyalty.
Increased engagement and willingness to share
Filmed video can be significantly more engaging than mere text content. A well-produced video can keep viewers interested and getting them to spend more time with the brand. This engagement can lead, for example, to sharing videos on social media or discussions surrounding them. Social media favors visual content, so videos can spread widely, increasing the brand's visibility and reach.
Video is easily shareable on social media, enhancing the company’s visibility. A well-produced and interesting video production can start to spread quickly among viewers, reaching a wider audience without a large advertising budget.
Improving search engine visibility and web traffic
Video productions can enhance the search engine visibility of websites. Search engines, such as Google, value content that includes video, and a well-optimized video can improve the brand's ranking in search results. When a customer finds a video with informative and entertaining content, they are also more likely to engage with the brand. Therefore, adding videos to websites, blogs, and social media channels can support traffic growth.
Presenting as an industry expert
Filmed video production can elevate a company’s knowledgeable image in its field. For example, experts can share information and tips through videos, which can increase trust in the brand and attract customers who value expertise.
Clear instructions and practical demonstrations
Filmed video production can serve as an excellent learning tool. Instructional videos showing how a product works or how to use a service can reduce customer uncertainty. This can facilitate the purchasing decision when the customer sees and understands the practical use of the product. User-friendly video tutorials can also reduce the burden on customer service as customers find answers to their questions by watching videos.
Targeted marketing campaigns executed through video production
Videos can be tailored to the target audience, making marketing more effective. By designing content that speaks to specific customer groups, the likelihood that viewers will engage and react can be increased. Various videos can be used at different stages of the customer buying journey, ensuring that the right messages reach the right people at the right time.
Versatility of video production
Filmed video productions can be used across various platforms and media. They are widely used on social media, websites, presentations, email marketing, and events. This versatility makes video productions a good investment since the same content can be utilized across multiple marketing channels.
Analyzability and measuring effectiveness
Video marketing has the advantage of easy analytics utilization. The number of views, engagement levels, and watch time of videos can be measured accurately. Such data provides in-depth insights into what works and what doesn’t and helps optimize future campaigns and marketing strategies.
Show more
The filmed video production achieves the best sense of authenticity
People are increasingly aware and critical of communication and advertising, making authenticity even more important. Videos featuring real customers or users sharing their stories and using products can create a personal connection with viewers. This differs significantly from traditional advertising forms, which often use professional models or actors who may not necessarily be connected to the actual use of the product.
Filmed video production showcases real people and situations, creating a strong sense of authenticity for the viewer. Customers appreciate honesty and transparency, and representing real individuals and events can enhance trust in the brand. For example, video productions showcasing customer stories or product reviews can inspire other customers and increase the brand’s credibility.
Filmed video production can tell a genuine, emotional story through which viewers can experience personal feelings and connections. For example, customer stories or the brand's history can be powerfully conveyed through people, creating emotional appeal.
Credibility and reliability in presenting a product or service
Filmed video production allows for the presentation of products or services in a way that cannot be achieved with text or images. For instance, a product’s use can be demonstrated step-by-step in a video, allowing potential customers to see how it works in practice. This reduces uncertainty and increases confidence in the purchasing decision.
Presenting products or services through filmed video gives viewers the opportunity to see how things really work in practice. For example, usage guides and sharing customer experiences help customers understand and trust the product.
Video production enables effective communication
People remember visual messages better than just text-based ones. Filmed video production can capture the viewer's attention right from the start, and it communicates information clearly and attractively.
Video is an excellent tool for conveying more complex ideas and messages. The combination of image, sound, and motion allows for the effective transmission of various emotions and concepts. The most essential points can be presented quickly and clearly, making video production an ideal tool for showcasing and marketing. This helps customers understand the benefits of a product or service without having to read long texts or materials.
Reaching the target audience with video production
Filmed video productions can be effectively tailored for different target audiences. Video production can be executed in a precisely defined style so that it resonates with chosen customer groups.
For example, a video produced for a company's technical buyer might be more informative and cooler in style than a product promotional video aimed at consumers.
In consumer advertising or communication, a video aimed at a younger audience may be energetic and dynamic, while a video style targeted at an older audience could be calmer and more informative.
Brand proximity and atmosphere
Videos help create and reinforce brand identity. Impactful and visually appealing video productions support the brand story and showcase what the brand represents. They also help stand out from competitors, which is particularly important in competitive markets.
An authentic, personal approach in filmed videos creates closeness between the brand and the consumer. For example, a company that showcases its employees or customers in videos can build a sense of community around the brand.
Filmed video production helps create a stronger brand identity. Established visual elements like graphic elements, logos, and colors can be incorporated into the videos. Additionally, the style of the video production can convey much about the company's values and culture. Regularly publishing videos can also keep the brand top-of-mind and increase its visibility.
Filmed video production evokes emotions
Videos are capable of powerfully evoking emotions. Feelings such as joy, delight, inspiration, or empathy can directly influence a viewer’s purchasing decisions. For instance, atmospheric background music, compelling stories, and visually appealing images can affect the viewer's mood and create positive associations with the brand. This can together lead to increased sales and strengthened customer loyalty.
Increased engagement and willingness to share
Filmed video can be significantly more engaging than mere text content. A well-produced video can keep viewers interested and getting them to spend more time with the brand. This engagement can lead, for example, to sharing videos on social media or discussions surrounding them. Social media favors visual content, so videos can spread widely, increasing the brand's visibility and reach.
Video is easily shareable on social media, enhancing the company’s visibility. A well-produced and interesting video production can start to spread quickly among viewers, reaching a wider audience without a large advertising budget.
Improving search engine visibility and web traffic
Video productions can enhance the search engine visibility of websites. Search engines, such as Google, value content that includes video, and a well-optimized video can improve the brand's ranking in search results. When a customer finds a video with informative and entertaining content, they are also more likely to engage with the brand. Therefore, adding videos to websites, blogs, and social media channels can support traffic growth.
Presenting as an industry expert
Filmed video production can elevate a company’s knowledgeable image in its field. For example, experts can share information and tips through videos, which can increase trust in the brand and attract customers who value expertise.
Clear instructions and practical demonstrations
Filmed video production can serve as an excellent learning tool. Instructional videos showing how a product works or how to use a service can reduce customer uncertainty. This can facilitate the purchasing decision when the customer sees and understands the practical use of the product. User-friendly video tutorials can also reduce the burden on customer service as customers find answers to their questions by watching videos.
Targeted marketing campaigns executed through video production
Videos can be tailored to the target audience, making marketing more effective. By designing content that speaks to specific customer groups, the likelihood that viewers will engage and react can be increased. Various videos can be used at different stages of the customer buying journey, ensuring that the right messages reach the right people at the right time.
Versatility of video production
Filmed video productions can be used across various platforms and media. They are widely used on social media, websites, presentations, email marketing, and events. This versatility makes video productions a good investment since the same content can be utilized across multiple marketing channels.
Analyzability and measuring effectiveness
Video marketing has the advantage of easy analytics utilization. The number of views, engagement levels, and watch time of videos can be measured accurately. Such data provides in-depth insights into what works and what doesn’t and helps optimize future campaigns and marketing strategies.
The use of video production in the communication of products and services
The filmed video production offers versatile opportunities for advertising, marketing and communication implementation as well as supporting various business processes. It serves as an effective tool in both sales and customer service, and its use enhances brand awareness, customer experience, and customer loyalty.
Filmed video production not only provides visual content but also adds depth and authenticity to the company's communication.
Show more
Marketing and Advertising of Products or Services Through Video Production
A filmed presentation video is an extremely effective marketing tool. A high-quality, goal-oriented, and purposeful promotional video grabs the viewer's attention within seconds and effectively influences the target audience. Showcasing a product or service in a video not only tells what you offer but also shows why customers need it. The power of storytelling in a filmed video causes potential customers to feel emotions, enhancing the likelihood of a purchase decision.
In marketing and advertising, it is essential to develop a strategy that focuses on the specific needs and desires of the target audience. A promotional video can be part of a broader marketing campaign, which includes social media, email marketing, and traditional advertising channels.
Essential Elements of a Promotional Video
Targeting: It is important to define precisely who the video is aimed at. When you understand the demographic factors and preferences of your target audience, you can create content that resonates with them.
Quality of Image and Sound: Carefully produced video content with good image and sound creates a professional and trustworthy impression. This can be crucial for gaining customers' trust.
Offer and Value Communication: In video production, it's important to clearly present what product or service is being offered and how it solves the customer's problem or improves their life. A clear and appealing call to action directs the viewer to make a purchase decision.
Storytelling
Storytelling is a key element in filmed productions. A well-told story can evoke emotions, create a connection between the viewer and the brand, and make the content more memorable. With storytelling, we can:
Create Connection: Tell a story that the viewer can relate to. This could be, for example, presenting customer stories or the brand's background story.
Evoking Emotions: Emotions significantly influence decision-making. A video production that evokes joy, excitement, or inspiration can leave a lasting impact.
Understanding the Message: A story helps structure information so that it is easily understandable and memorable. A well-constructed narrative can present complex concepts in a simpler form.
Distribution Channels for Promotional and Marketing Videos
Promotional and marketing videos can be shared on various platforms, such as:
Social Media: Facebook, Instagram, TikTok, and YouTube are excellent platforms for sharing videos as they reach a broad audience.
Websites and Blogs: Integrating videos into your website or blog content can enhance the site's appeal and improve customer experience.
Email Marketing: Using videos in email communications can improve open and click-through rates as visual content is more engaging than plain text.
Video Production for Introducing a Product or Service
A filmed video production is an excellent tool for introducing a product or service as it provides an opportunity to combine visual storytelling, audio, and motion. Video production can capture the attention of potential customers, spark interest, and help them clearly understand the benefits of the product or service.
In filmed videos, presentations of products or services can be dynamic and visually appealing. It is essential to showcase its main features and benefits in a way that appeals to the viewer's emotions.
Context and Narrative
When planning situational presentations, it is important to create a strong narrative. This means that video production should have a clear story that communicates to the viewer why and how the product or service is beneficial in their daily life. For example, if it is a kitchen tool, the video could start with a scene where a busy parent is cooking breakfast. Such a context allows the viewer to relate to the main character, making the presentation more personal and meaningful.
Diversity of Scenarios
Diverse scenarios can highlight different uses and situations of the product or service. It's important to present multiple different uses that appeal to different customer groups. For example, in a video production showcasing a kitchen appliance, its use in preparing various meals could be demonstrated: quickly making breakfast, hosting a dinner party, or creating healthy snacks. This way, the viewer can see how versatile the product is and imagine it fitting into their own lifestyle.
Visually Appealing Elements
Visual storytelling is a key part of creating situations. Utilizing high-quality filming, interesting angles, and dynamic pacing can captivate the viewer's interest. Close-up scenes showcasing the product in action can emphasize the video's effectiveness and quality. For instance, a slow-motion close-up showing the product working perfectly and achieving the desired outcome can make a significant impression on the viewer.
User-Centric Approach
A video production about a product or service that is based on the user's perspective can evoke emotions in the viewer. The viewer should be able to see themselves in the situation where the product is in use. This can be achieved by presenting the user's emotional reactions, such as satisfaction, relief, or joy that the product solves a problem. For example, when the viewer sees someone enjoying a delicious meal that was prepared easily, it can inspire them to try the product themselves.
Targeting and Segmentation
Filmed video productions can accurately target use scenarios to different customer groups. This means that the videos can specifically address the needs and desires of various customer segments. For instance, younger consumers may be interested in quick and easy meal preparations, while family-oriented customer groups may appreciate durable and versatile products that aid in daily life. Scenes can be tailored to meet the specific needs of these segments.
Call to Action
Once the viewer has experienced the use of the product in context, it is important to conclude the video with a strong call to action (CTA). This could be an invitation to visit a website, order the product, or try a free trial. The CTA must be specifically targeted and appealing to encourage viewers to take the next step.
Measuring and Optimizing
Once the video is published, analytics can be used to explore how well different situations and use scenarios resonate with viewers. You can track which parts of the video are watched the most and monitor viewers' reactions, such as comments and shares. This analysis can help optimize future videos to be even more impactful.
Video Production for Social Media
Leveraging video production for social media is currently one of the most effective ways to reach and engage customers. Video productions can be utilized across various social media platforms. The same video can be shared on multiple platforms, such as Facebook, Instagram, YouTube, and LinkedIn. This increases visibility and attracts different target audiences.
YouTube
Long and Short Videos: YouTube is the most popular video-sharing service, providing a platform for both longer and shorter videos. You can create a channel for your company's, product's, or service's content, publish guides, documentaries, series, or even entertaining video productions.
Live Streaming: YouTube also allows real-time broadcasts, which can include Q&A sessions or live event streaming.
News Feed Videos: You can share videos in Facebook's news feed, which appear on users' timelines. These video productions can be short introductions or longer content-driven videos.
Facebook Live: Real-time broadcasts can be effective for sharing events or interviews. Viewers can discuss and comment in real-time.
Stories: Facebook Stories can feature short videos that disappear after 24 hours, allowing for quick updates.
Instagram Stories: You can share short videos in Stories that are only 15 seconds long or longer if you use multiple consecutive Stories.
IGTV: Long-form video productions can be published on IGTV, allowing videos longer than 60 seconds.
Reels: Short, entertaining videos that can be edited with music or special effects. Reels is Instagram's answer to TikTok and is very popular among a younger audience.
TikTok
Short Videos: TikTok is a platform specifically built around short videos, ranging from 15 to 60 seconds, where users can share creative, fun, and entertaining content.
Challenges and Trends: TikTok allows participation in various challenges or trends, which can increase visibility and engagement.
Professional Videos: LinkedIn is a good platform to share expert videos, such as training content, company news, webinars, or employee interviews.
Live Streaming: LinkedIn Live allows for streaming events, showcasing your expertise in a particular field.
Short Videos: Twitter supports short videos that can be up to 2 minutes and 20 seconds long. These can be used for sharing news, updates, or events.
Live Streaming: You can stream live videos directly from your Twitter account via the Periscope app.
Video Production for a Company's Website, Product or Service Pages
Leveraging video production on product or service websites or a company's own website significantly enhances user experience, increases engagement, and reinforces branding. Filmed presentation videos provide an opportunity to present information visually, dynamically, and engagingly, improving customer communication and conversion. Engaging video content also helps keep visitors on the site longer.
The Most Effective Way to Use Video on Websites is Not to Embed It Directly on the Site
It is recommended to upload videos to YouTube or another video hosting platform instead of embedding them directly on the website. This is purely for functionality reasons – videos take up a lot of space and can slow down the website's performance.
Using YouTube videos on your company's, product's, or service's website is also an excellent way to improve its visibility in Google search results. Since YouTube is a video service provided by Google, Google is likely to favor those sites that contain videos uploaded to YouTube.
Of course, other platforms such as Vimeo can also be used, but at least from the perspective of Google's search engine discoverability, YouTube is likely to be a better option.
Video Production Improves Organic Visibility on Websites (SEO)
Video production can significantly enhance a website's SEO optimization in several ways. When used correctly, videos can help improve visibility in search engines, attract more visitors, and keep them on the site longer.
High-quality video production keeps visitors engaged and reduces bounce rates, which is a positive signal to search engines. Search engines like Google favor sites with high user engagement and low bounce rates.
In general, websites with video content significantly increase their organic visibility in search engines.
Training Videos and Webinars
Utilizing video production in training and webinars offers effective ways to share knowledge and train staff, customers, and partners. Training videos allow complex concepts to be presented interestingly, visually, and clearly, supporting learning. Videos created for training purposes provide flexibility, as trainees can watch the content at their own pace, enabling learning regardless of time and place.
Careful planning and execution are key to video production so that these training tools can maximize their potential in business. The structure must be clear, and the production should be of high quality to ensure a pleasant and effective learning experience.
Webinars provide real-time interaction, allowing participants to ask questions and receive immediate responses from trainers. Such events also promote community and networking opportunities, especially in international organizations where participants may come from different parts of the world.
The effectiveness of video training and webinars can be assessed through analytics and feedback. It is important to gather feedback from participants and analyze viewership statistics to continuously improve training content. Best practices, such as short and concise videos, practical examples, and interactive elements, keep learners engaged and active.
Product Support, Service Guidance, and Customer Service Through Video Production
Service and product instruction and support videos provide customers with clear and visual guidance on using products and services, achieving the best benefits, or troubleshooting. Instruction videos make it easier and more understandable for customers to use a product or service. Visual presentation helps explain complex steps more clearly than just text.
Well-made instructional videos can be helpful in customer service situations because they effectively address common questions and problems in an easily understandable manner, allowing customers to find answers themselves without needing to contact customer service. This saves time for both the customer and the business.
Question-answer video services can address common customer inquiries. Such videos can include proactive answers or customer experiences that reassure customers and improve their trust in the company.
Videos about customer service processes, such as returns or warranty procedures, can clarify procedures and reduce customer skepticism when they know in advance what to expect.
Good instructional videos can also serve as effective marketing tools when shared on social media or websites. They can attract new customers and enhance brand visibility.
Show more
Marketing and Advertising of Products or Services Through Video Production
A filmed presentation video is an extremely effective marketing tool. A high-quality, goal-oriented, and purposeful promotional video grabs the viewer's attention within seconds and effectively influences the target audience. Showcasing a product or service in a video not only tells what you offer but also shows why customers need it. The power of storytelling in a filmed video causes potential customers to feel emotions, enhancing the likelihood of a purchase decision.
In marketing and advertising, it is essential to develop a strategy that focuses on the specific needs and desires of the target audience. A promotional video can be part of a broader marketing campaign, which includes social media, email marketing, and traditional advertising channels.
Essential Elements of a Promotional Video
Targeting: It is important to define precisely who the video is aimed at. When you understand the demographic factors and preferences of your target audience, you can create content that resonates with them.
Quality of Image and Sound: Carefully produced video content with good image and sound creates a professional and trustworthy impression. This can be crucial for gaining customers' trust.
Offer and Value Communication: In video production, it's important to clearly present what product or service is being offered and how it solves the customer's problem or improves their life. A clear and appealing call to action directs the viewer to make a purchase decision.
Storytelling
Storytelling is a key element in filmed productions. A well-told story can evoke emotions, create a connection between the viewer and the brand, and make the content more memorable. With storytelling, we can:
Create Connection: Tell a story that the viewer can relate to. This could be, for example, presenting customer stories or the brand's background story.
Evoking Emotions: Emotions significantly influence decision-making. A video production that evokes joy, excitement, or inspiration can leave a lasting impact.
Understanding the Message: A story helps structure information so that it is easily understandable and memorable. A well-constructed narrative can present complex concepts in a simpler form.
Distribution Channels for Promotional and Marketing Videos
Promotional and marketing videos can be shared on various platforms, such as:
Social Media: Facebook, Instagram, TikTok, and YouTube are excellent platforms for sharing videos as they reach a broad audience.
Websites and Blogs: Integrating videos into your website or blog content can enhance the site's appeal and improve customer experience.
Email Marketing: Using videos in email communications can improve open and click-through rates as visual content is more engaging than plain text.
Video Production for Introducing a Product or Service
A filmed video production is an excellent tool for introducing a product or service as it provides an opportunity to combine visual storytelling, audio, and motion. Video production can capture the attention of potential customers, spark interest, and help them clearly understand the benefits of the product or service.
In filmed videos, presentations of products or services can be dynamic and visually appealing. It is essential to showcase its main features and benefits in a way that appeals to the viewer's emotions.
Context and Narrative
When planning situational presentations, it is important to create a strong narrative. This means that video production should have a clear story that communicates to the viewer why and how the product or service is beneficial in their daily life. For example, if it is a kitchen tool, the video could start with a scene where a busy parent is cooking breakfast. Such a context allows the viewer to relate to the main character, making the presentation more personal and meaningful.
Diversity of Scenarios
Diverse scenarios can highlight different uses and situations of the product or service. It's important to present multiple different uses that appeal to different customer groups. For example, in a video production showcasing a kitchen appliance, its use in preparing various meals could be demonstrated: quickly making breakfast, hosting a dinner party, or creating healthy snacks. This way, the viewer can see how versatile the product is and imagine it fitting into their own lifestyle.
Visually Appealing Elements
Visual storytelling is a key part of creating situations. Utilizing high-quality filming, interesting angles, and dynamic pacing can captivate the viewer's interest. Close-up scenes showcasing the product in action can emphasize the video's effectiveness and quality. For instance, a slow-motion close-up showing the product working perfectly and achieving the desired outcome can make a significant impression on the viewer.
User-Centric Approach
A video production about a product or service that is based on the user's perspective can evoke emotions in the viewer. The viewer should be able to see themselves in the situation where the product is in use. This can be achieved by presenting the user's emotional reactions, such as satisfaction, relief, or joy that the product solves a problem. For example, when the viewer sees someone enjoying a delicious meal that was prepared easily, it can inspire them to try the product themselves.
Targeting and Segmentation
Filmed video productions can accurately target use scenarios to different customer groups. This means that the videos can specifically address the needs and desires of various customer segments. For instance, younger consumers may be interested in quick and easy meal preparations, while family-oriented customer groups may appreciate durable and versatile products that aid in daily life. Scenes can be tailored to meet the specific needs of these segments.
Call to Action
Once the viewer has experienced the use of the product in context, it is important to conclude the video with a strong call to action (CTA). This could be an invitation to visit a website, order the product, or try a free trial. The CTA must be specifically targeted and appealing to encourage viewers to take the next step.
Measuring and Optimizing
Once the video is published, analytics can be used to explore how well different situations and use scenarios resonate with viewers. You can track which parts of the video are watched the most and monitor viewers' reactions, such as comments and shares. This analysis can help optimize future videos to be even more impactful.
Video Production for Social Media
Leveraging video production for social media is currently one of the most effective ways to reach and engage customers. Video productions can be utilized across various social media platforms. The same video can be shared on multiple platforms, such as Facebook, Instagram, YouTube, and LinkedIn. This increases visibility and attracts different target audiences.
YouTube
Long and Short Videos: YouTube is the most popular video-sharing service, providing a platform for both longer and shorter videos. You can create a channel for your company's, product's, or service's content, publish guides, documentaries, series, or even entertaining video productions.
Live Streaming: YouTube also allows real-time broadcasts, which can include Q&A sessions or live event streaming.
News Feed Videos: You can share videos in Facebook's news feed, which appear on users' timelines. These video productions can be short introductions or longer content-driven videos.
Facebook Live: Real-time broadcasts can be effective for sharing events or interviews. Viewers can discuss and comment in real-time.
Stories: Facebook Stories can feature short videos that disappear after 24 hours, allowing for quick updates.
Instagram Stories: You can share short videos in Stories that are only 15 seconds long or longer if you use multiple consecutive Stories.
IGTV: Long-form video productions can be published on IGTV, allowing videos longer than 60 seconds.
Reels: Short, entertaining videos that can be edited with music or special effects. Reels is Instagram's answer to TikTok and is very popular among a younger audience.
TikTok
Short Videos: TikTok is a platform specifically built around short videos, ranging from 15 to 60 seconds, where users can share creative, fun, and entertaining content.
Challenges and Trends: TikTok allows participation in various challenges or trends, which can increase visibility and engagement.
Professional Videos: LinkedIn is a good platform to share expert videos, such as training content, company news, webinars, or employee interviews.
Live Streaming: LinkedIn Live allows for streaming events, showcasing your expertise in a particular field.
Short Videos: Twitter supports short videos that can be up to 2 minutes and 20 seconds long. These can be used for sharing news, updates, or events.
Live Streaming: You can stream live videos directly from your Twitter account via the Periscope app.
Video Production for a Company's Website, Product or Service Pages
Leveraging video production on product or service websites or a company's own website significantly enhances user experience, increases engagement, and reinforces branding. Filmed presentation videos provide an opportunity to present information visually, dynamically, and engagingly, improving customer communication and conversion. Engaging video content also helps keep visitors on the site longer.
The Most Effective Way to Use Video on Websites is Not to Embed It Directly on the Site
It is recommended to upload videos to YouTube or another video hosting platform instead of embedding them directly on the website. This is purely for functionality reasons – videos take up a lot of space and can slow down the website's performance.
Using YouTube videos on your company's, product's, or service's website is also an excellent way to improve its visibility in Google search results. Since YouTube is a video service provided by Google, Google is likely to favor those sites that contain videos uploaded to YouTube.
Of course, other platforms such as Vimeo can also be used, but at least from the perspective of Google's search engine discoverability, YouTube is likely to be a better option.
Video Production Improves Organic Visibility on Websites (SEO)
Video production can significantly enhance a website's SEO optimization in several ways. When used correctly, videos can help improve visibility in search engines, attract more visitors, and keep them on the site longer.
High-quality video production keeps visitors engaged and reduces bounce rates, which is a positive signal to search engines. Search engines like Google favor sites with high user engagement and low bounce rates.
In general, websites with video content significantly increase their organic visibility in search engines.
Training Videos and Webinars
Utilizing video production in training and webinars offers effective ways to share knowledge and train staff, customers, and partners. Training videos allow complex concepts to be presented interestingly, visually, and clearly, supporting learning. Videos created for training purposes provide flexibility, as trainees can watch the content at their own pace, enabling learning regardless of time and place.
Careful planning and execution are key to video production so that these training tools can maximize their potential in business. The structure must be clear, and the production should be of high quality to ensure a pleasant and effective learning experience.
Webinars provide real-time interaction, allowing participants to ask questions and receive immediate responses from trainers. Such events also promote community and networking opportunities, especially in international organizations where participants may come from different parts of the world.
The effectiveness of video training and webinars can be assessed through analytics and feedback. It is important to gather feedback from participants and analyze viewership statistics to continuously improve training content. Best practices, such as short and concise videos, practical examples, and interactive elements, keep learners engaged and active.
Product Support, Service Guidance, and Customer Service Through Video Production
Service and product instruction and support videos provide customers with clear and visual guidance on using products and services, achieving the best benefits, or troubleshooting. Instruction videos make it easier and more understandable for customers to use a product or service. Visual presentation helps explain complex steps more clearly than just text.
Well-made instructional videos can be helpful in customer service situations because they effectively address common questions and problems in an easily understandable manner, allowing customers to find answers themselves without needing to contact customer service. This saves time for both the customer and the business.
Question-answer video services can address common customer inquiries. Such videos can include proactive answers or customer experiences that reassure customers and improve their trust in the company.
Videos about customer service processes, such as returns or warranty procedures, can clarify procedures and reduce customer skepticism when they know in advance what to expect.
Good instructional videos can also serve as effective marketing tools when shared on social media or websites. They can attract new customers and enhance brand visibility.
Show more
Marketing and Advertising of Products or Services Through Video Production
A filmed presentation video is an extremely effective marketing tool. A high-quality, goal-oriented, and purposeful promotional video grabs the viewer's attention within seconds and effectively influences the target audience. Showcasing a product or service in a video not only tells what you offer but also shows why customers need it. The power of storytelling in a filmed video causes potential customers to feel emotions, enhancing the likelihood of a purchase decision.
In marketing and advertising, it is essential to develop a strategy that focuses on the specific needs and desires of the target audience. A promotional video can be part of a broader marketing campaign, which includes social media, email marketing, and traditional advertising channels.
Essential Elements of a Promotional Video
Targeting: It is important to define precisely who the video is aimed at. When you understand the demographic factors and preferences of your target audience, you can create content that resonates with them.
Quality of Image and Sound: Carefully produced video content with good image and sound creates a professional and trustworthy impression. This can be crucial for gaining customers' trust.
Offer and Value Communication: In video production, it's important to clearly present what product or service is being offered and how it solves the customer's problem or improves their life. A clear and appealing call to action directs the viewer to make a purchase decision.
Storytelling
Storytelling is a key element in filmed productions. A well-told story can evoke emotions, create a connection between the viewer and the brand, and make the content more memorable. With storytelling, we can:
Create Connection: Tell a story that the viewer can relate to. This could be, for example, presenting customer stories or the brand's background story.
Evoking Emotions: Emotions significantly influence decision-making. A video production that evokes joy, excitement, or inspiration can leave a lasting impact.
Understanding the Message: A story helps structure information so that it is easily understandable and memorable. A well-constructed narrative can present complex concepts in a simpler form.
Distribution Channels for Promotional and Marketing Videos
Promotional and marketing videos can be shared on various platforms, such as:
Social Media: Facebook, Instagram, TikTok, and YouTube are excellent platforms for sharing videos as they reach a broad audience.
Websites and Blogs: Integrating videos into your website or blog content can enhance the site's appeal and improve customer experience.
Email Marketing: Using videos in email communications can improve open and click-through rates as visual content is more engaging than plain text.
Video Production for Introducing a Product or Service
A filmed video production is an excellent tool for introducing a product or service as it provides an opportunity to combine visual storytelling, audio, and motion. Video production can capture the attention of potential customers, spark interest, and help them clearly understand the benefits of the product or service.
In filmed videos, presentations of products or services can be dynamic and visually appealing. It is essential to showcase its main features and benefits in a way that appeals to the viewer's emotions.
Context and Narrative
When planning situational presentations, it is important to create a strong narrative. This means that video production should have a clear story that communicates to the viewer why and how the product or service is beneficial in their daily life. For example, if it is a kitchen tool, the video could start with a scene where a busy parent is cooking breakfast. Such a context allows the viewer to relate to the main character, making the presentation more personal and meaningful.
Diversity of Scenarios
Diverse scenarios can highlight different uses and situations of the product or service. It's important to present multiple different uses that appeal to different customer groups. For example, in a video production showcasing a kitchen appliance, its use in preparing various meals could be demonstrated: quickly making breakfast, hosting a dinner party, or creating healthy snacks. This way, the viewer can see how versatile the product is and imagine it fitting into their own lifestyle.
Visually Appealing Elements
Visual storytelling is a key part of creating situations. Utilizing high-quality filming, interesting angles, and dynamic pacing can captivate the viewer's interest. Close-up scenes showcasing the product in action can emphasize the video's effectiveness and quality. For instance, a slow-motion close-up showing the product working perfectly and achieving the desired outcome can make a significant impression on the viewer.
User-Centric Approach
A video production about a product or service that is based on the user's perspective can evoke emotions in the viewer. The viewer should be able to see themselves in the situation where the product is in use. This can be achieved by presenting the user's emotional reactions, such as satisfaction, relief, or joy that the product solves a problem. For example, when the viewer sees someone enjoying a delicious meal that was prepared easily, it can inspire them to try the product themselves.
Targeting and Segmentation
Filmed video productions can accurately target use scenarios to different customer groups. This means that the videos can specifically address the needs and desires of various customer segments. For instance, younger consumers may be interested in quick and easy meal preparations, while family-oriented customer groups may appreciate durable and versatile products that aid in daily life. Scenes can be tailored to meet the specific needs of these segments.
Call to Action
Once the viewer has experienced the use of the product in context, it is important to conclude the video with a strong call to action (CTA). This could be an invitation to visit a website, order the product, or try a free trial. The CTA must be specifically targeted and appealing to encourage viewers to take the next step.
Measuring and Optimizing
Once the video is published, analytics can be used to explore how well different situations and use scenarios resonate with viewers. You can track which parts of the video are watched the most and monitor viewers' reactions, such as comments and shares. This analysis can help optimize future videos to be even more impactful.
Video Production for Social Media
Leveraging video production for social media is currently one of the most effective ways to reach and engage customers. Video productions can be utilized across various social media platforms. The same video can be shared on multiple platforms, such as Facebook, Instagram, YouTube, and LinkedIn. This increases visibility and attracts different target audiences.
YouTube
Long and Short Videos: YouTube is the most popular video-sharing service, providing a platform for both longer and shorter videos. You can create a channel for your company's, product's, or service's content, publish guides, documentaries, series, or even entertaining video productions.
Live Streaming: YouTube also allows real-time broadcasts, which can include Q&A sessions or live event streaming.
News Feed Videos: You can share videos in Facebook's news feed, which appear on users' timelines. These video productions can be short introductions or longer content-driven videos.
Facebook Live: Real-time broadcasts can be effective for sharing events or interviews. Viewers can discuss and comment in real-time.
Stories: Facebook Stories can feature short videos that disappear after 24 hours, allowing for quick updates.
Instagram Stories: You can share short videos in Stories that are only 15 seconds long or longer if you use multiple consecutive Stories.
IGTV: Long-form video productions can be published on IGTV, allowing videos longer than 60 seconds.
Reels: Short, entertaining videos that can be edited with music or special effects. Reels is Instagram's answer to TikTok and is very popular among a younger audience.
TikTok
Short Videos: TikTok is a platform specifically built around short videos, ranging from 15 to 60 seconds, where users can share creative, fun, and entertaining content.
Challenges and Trends: TikTok allows participation in various challenges or trends, which can increase visibility and engagement.
Professional Videos: LinkedIn is a good platform to share expert videos, such as training content, company news, webinars, or employee interviews.
Live Streaming: LinkedIn Live allows for streaming events, showcasing your expertise in a particular field.
Short Videos: Twitter supports short videos that can be up to 2 minutes and 20 seconds long. These can be used for sharing news, updates, or events.
Live Streaming: You can stream live videos directly from your Twitter account via the Periscope app.
Video Production for a Company's Website, Product or Service Pages
Leveraging video production on product or service websites or a company's own website significantly enhances user experience, increases engagement, and reinforces branding. Filmed presentation videos provide an opportunity to present information visually, dynamically, and engagingly, improving customer communication and conversion. Engaging video content also helps keep visitors on the site longer.
The Most Effective Way to Use Video on Websites is Not to Embed It Directly on the Site
It is recommended to upload videos to YouTube or another video hosting platform instead of embedding them directly on the website. This is purely for functionality reasons – videos take up a lot of space and can slow down the website's performance.
Using YouTube videos on your company's, product's, or service's website is also an excellent way to improve its visibility in Google search results. Since YouTube is a video service provided by Google, Google is likely to favor those sites that contain videos uploaded to YouTube.
Of course, other platforms such as Vimeo can also be used, but at least from the perspective of Google's search engine discoverability, YouTube is likely to be a better option.
Video Production Improves Organic Visibility on Websites (SEO)
Video production can significantly enhance a website's SEO optimization in several ways. When used correctly, videos can help improve visibility in search engines, attract more visitors, and keep them on the site longer.
High-quality video production keeps visitors engaged and reduces bounce rates, which is a positive signal to search engines. Search engines like Google favor sites with high user engagement and low bounce rates.
In general, websites with video content significantly increase their organic visibility in search engines.
Training Videos and Webinars
Utilizing video production in training and webinars offers effective ways to share knowledge and train staff, customers, and partners. Training videos allow complex concepts to be presented interestingly, visually, and clearly, supporting learning. Videos created for training purposes provide flexibility, as trainees can watch the content at their own pace, enabling learning regardless of time and place.
Careful planning and execution are key to video production so that these training tools can maximize their potential in business. The structure must be clear, and the production should be of high quality to ensure a pleasant and effective learning experience.
Webinars provide real-time interaction, allowing participants to ask questions and receive immediate responses from trainers. Such events also promote community and networking opportunities, especially in international organizations where participants may come from different parts of the world.
The effectiveness of video training and webinars can be assessed through analytics and feedback. It is important to gather feedback from participants and analyze viewership statistics to continuously improve training content. Best practices, such as short and concise videos, practical examples, and interactive elements, keep learners engaged and active.
Product Support, Service Guidance, and Customer Service Through Video Production
Service and product instruction and support videos provide customers with clear and visual guidance on using products and services, achieving the best benefits, or troubleshooting. Instruction videos make it easier and more understandable for customers to use a product or service. Visual presentation helps explain complex steps more clearly than just text.
Well-made instructional videos can be helpful in customer service situations because they effectively address common questions and problems in an easily understandable manner, allowing customers to find answers themselves without needing to contact customer service. This saves time for both the customer and the business.
Question-answer video services can address common customer inquiries. Such videos can include proactive answers or customer experiences that reassure customers and improve their trust in the company.
Videos about customer service processes, such as returns or warranty procedures, can clarify procedures and reduce customer skepticism when they know in advance what to expect.
Good instructional videos can also serve as effective marketing tools when shared on social media or websites. They can attract new customers and enhance brand visibility.
Show more
Marketing and Advertising of Products or Services Through Video Production
A filmed presentation video is an extremely effective marketing tool. A high-quality, goal-oriented, and purposeful promotional video grabs the viewer's attention within seconds and effectively influences the target audience. Showcasing a product or service in a video not only tells what you offer but also shows why customers need it. The power of storytelling in a filmed video causes potential customers to feel emotions, enhancing the likelihood of a purchase decision.
In marketing and advertising, it is essential to develop a strategy that focuses on the specific needs and desires of the target audience. A promotional video can be part of a broader marketing campaign, which includes social media, email marketing, and traditional advertising channels.
Essential Elements of a Promotional Video
Targeting: It is important to define precisely who the video is aimed at. When you understand the demographic factors and preferences of your target audience, you can create content that resonates with them.
Quality of Image and Sound: Carefully produced video content with good image and sound creates a professional and trustworthy impression. This can be crucial for gaining customers' trust.
Offer and Value Communication: In video production, it's important to clearly present what product or service is being offered and how it solves the customer's problem or improves their life. A clear and appealing call to action directs the viewer to make a purchase decision.
Storytelling
Storytelling is a key element in filmed productions. A well-told story can evoke emotions, create a connection between the viewer and the brand, and make the content more memorable. With storytelling, we can:
Create Connection: Tell a story that the viewer can relate to. This could be, for example, presenting customer stories or the brand's background story.
Evoking Emotions: Emotions significantly influence decision-making. A video production that evokes joy, excitement, or inspiration can leave a lasting impact.
Understanding the Message: A story helps structure information so that it is easily understandable and memorable. A well-constructed narrative can present complex concepts in a simpler form.
Distribution Channels for Promotional and Marketing Videos
Promotional and marketing videos can be shared on various platforms, such as:
Social Media: Facebook, Instagram, TikTok, and YouTube are excellent platforms for sharing videos as they reach a broad audience.
Websites and Blogs: Integrating videos into your website or blog content can enhance the site's appeal and improve customer experience.
Email Marketing: Using videos in email communications can improve open and click-through rates as visual content is more engaging than plain text.
Video Production for Introducing a Product or Service
A filmed video production is an excellent tool for introducing a product or service as it provides an opportunity to combine visual storytelling, audio, and motion. Video production can capture the attention of potential customers, spark interest, and help them clearly understand the benefits of the product or service.
In filmed videos, presentations of products or services can be dynamic and visually appealing. It is essential to showcase its main features and benefits in a way that appeals to the viewer's emotions.
Context and Narrative
When planning situational presentations, it is important to create a strong narrative. This means that video production should have a clear story that communicates to the viewer why and how the product or service is beneficial in their daily life. For example, if it is a kitchen tool, the video could start with a scene where a busy parent is cooking breakfast. Such a context allows the viewer to relate to the main character, making the presentation more personal and meaningful.
Diversity of Scenarios
Diverse scenarios can highlight different uses and situations of the product or service. It's important to present multiple different uses that appeal to different customer groups. For example, in a video production showcasing a kitchen appliance, its use in preparing various meals could be demonstrated: quickly making breakfast, hosting a dinner party, or creating healthy snacks. This way, the viewer can see how versatile the product is and imagine it fitting into their own lifestyle.
Visually Appealing Elements
Visual storytelling is a key part of creating situations. Utilizing high-quality filming, interesting angles, and dynamic pacing can captivate the viewer's interest. Close-up scenes showcasing the product in action can emphasize the video's effectiveness and quality. For instance, a slow-motion close-up showing the product working perfectly and achieving the desired outcome can make a significant impression on the viewer.
User-Centric Approach
A video production about a product or service that is based on the user's perspective can evoke emotions in the viewer. The viewer should be able to see themselves in the situation where the product is in use. This can be achieved by presenting the user's emotional reactions, such as satisfaction, relief, or joy that the product solves a problem. For example, when the viewer sees someone enjoying a delicious meal that was prepared easily, it can inspire them to try the product themselves.
Targeting and Segmentation
Filmed video productions can accurately target use scenarios to different customer groups. This means that the videos can specifically address the needs and desires of various customer segments. For instance, younger consumers may be interested in quick and easy meal preparations, while family-oriented customer groups may appreciate durable and versatile products that aid in daily life. Scenes can be tailored to meet the specific needs of these segments.
Call to Action
Once the viewer has experienced the use of the product in context, it is important to conclude the video with a strong call to action (CTA). This could be an invitation to visit a website, order the product, or try a free trial. The CTA must be specifically targeted and appealing to encourage viewers to take the next step.
Measuring and Optimizing
Once the video is published, analytics can be used to explore how well different situations and use scenarios resonate with viewers. You can track which parts of the video are watched the most and monitor viewers' reactions, such as comments and shares. This analysis can help optimize future videos to be even more impactful.
Video Production for Social Media
Leveraging video production for social media is currently one of the most effective ways to reach and engage customers. Video productions can be utilized across various social media platforms. The same video can be shared on multiple platforms, such as Facebook, Instagram, YouTube, and LinkedIn. This increases visibility and attracts different target audiences.
YouTube
Long and Short Videos: YouTube is the most popular video-sharing service, providing a platform for both longer and shorter videos. You can create a channel for your company's, product's, or service's content, publish guides, documentaries, series, or even entertaining video productions.
Live Streaming: YouTube also allows real-time broadcasts, which can include Q&A sessions or live event streaming.
News Feed Videos: You can share videos in Facebook's news feed, which appear on users' timelines. These video productions can be short introductions or longer content-driven videos.
Facebook Live: Real-time broadcasts can be effective for sharing events or interviews. Viewers can discuss and comment in real-time.
Stories: Facebook Stories can feature short videos that disappear after 24 hours, allowing for quick updates.
Instagram Stories: You can share short videos in Stories that are only 15 seconds long or longer if you use multiple consecutive Stories.
IGTV: Long-form video productions can be published on IGTV, allowing videos longer than 60 seconds.
Reels: Short, entertaining videos that can be edited with music or special effects. Reels is Instagram's answer to TikTok and is very popular among a younger audience.
TikTok
Short Videos: TikTok is a platform specifically built around short videos, ranging from 15 to 60 seconds, where users can share creative, fun, and entertaining content.
Challenges and Trends: TikTok allows participation in various challenges or trends, which can increase visibility and engagement.
Professional Videos: LinkedIn is a good platform to share expert videos, such as training content, company news, webinars, or employee interviews.
Live Streaming: LinkedIn Live allows for streaming events, showcasing your expertise in a particular field.
Short Videos: Twitter supports short videos that can be up to 2 minutes and 20 seconds long. These can be used for sharing news, updates, or events.
Live Streaming: You can stream live videos directly from your Twitter account via the Periscope app.
Video Production for a Company's Website, Product or Service Pages
Leveraging video production on product or service websites or a company's own website significantly enhances user experience, increases engagement, and reinforces branding. Filmed presentation videos provide an opportunity to present information visually, dynamically, and engagingly, improving customer communication and conversion. Engaging video content also helps keep visitors on the site longer.
The Most Effective Way to Use Video on Websites is Not to Embed It Directly on the Site
It is recommended to upload videos to YouTube or another video hosting platform instead of embedding them directly on the website. This is purely for functionality reasons – videos take up a lot of space and can slow down the website's performance.
Using YouTube videos on your company's, product's, or service's website is also an excellent way to improve its visibility in Google search results. Since YouTube is a video service provided by Google, Google is likely to favor those sites that contain videos uploaded to YouTube.
Of course, other platforms such as Vimeo can also be used, but at least from the perspective of Google's search engine discoverability, YouTube is likely to be a better option.
Video Production Improves Organic Visibility on Websites (SEO)
Video production can significantly enhance a website's SEO optimization in several ways. When used correctly, videos can help improve visibility in search engines, attract more visitors, and keep them on the site longer.
High-quality video production keeps visitors engaged and reduces bounce rates, which is a positive signal to search engines. Search engines like Google favor sites with high user engagement and low bounce rates.
In general, websites with video content significantly increase their organic visibility in search engines.
Training Videos and Webinars
Utilizing video production in training and webinars offers effective ways to share knowledge and train staff, customers, and partners. Training videos allow complex concepts to be presented interestingly, visually, and clearly, supporting learning. Videos created for training purposes provide flexibility, as trainees can watch the content at their own pace, enabling learning regardless of time and place.
Careful planning and execution are key to video production so that these training tools can maximize their potential in business. The structure must be clear, and the production should be of high quality to ensure a pleasant and effective learning experience.
Webinars provide real-time interaction, allowing participants to ask questions and receive immediate responses from trainers. Such events also promote community and networking opportunities, especially in international organizations where participants may come from different parts of the world.
The effectiveness of video training and webinars can be assessed through analytics and feedback. It is important to gather feedback from participants and analyze viewership statistics to continuously improve training content. Best practices, such as short and concise videos, practical examples, and interactive elements, keep learners engaged and active.
Product Support, Service Guidance, and Customer Service Through Video Production
Service and product instruction and support videos provide customers with clear and visual guidance on using products and services, achieving the best benefits, or troubleshooting. Instruction videos make it easier and more understandable for customers to use a product or service. Visual presentation helps explain complex steps more clearly than just text.
Well-made instructional videos can be helpful in customer service situations because they effectively address common questions and problems in an easily understandable manner, allowing customers to find answers themselves without needing to contact customer service. This saves time for both the customer and the business.
Question-answer video services can address common customer inquiries. Such videos can include proactive answers or customer experiences that reassure customers and improve their trust in the company.
Videos about customer service processes, such as returns or warranty procedures, can clarify procedures and reduce customer skepticism when they know in advance what to expect.
Good instructional videos can also serve as effective marketing tools when shared on social media or websites. They can attract new customers and enhance brand visibility.
Video production for a company
descriptive corporate video, company introduction video or training video
The benefits of video production in company communication
Video production is an effective and versatile tool in a company's communication and marketing. It enables the conveyance of various emotions, the strengthening of customer loyalty, and the improvement of search engine visibility. Utilizing recorded video production enhances communication, increases customer interaction, and creates unique experiences of the brand.
Video brings your company's story to life by creating powerful visual experiences and emotionally stirring moments that stay in the viewer's mind. It gives your company a personality that makes your brand human and easily approachable.
Filmed video production provides an impressive and visually appealing way to tell your company's story and showcase its values. Quality videos help you stand out from competitors and make your company's brand memorable even in competitive markets.
Filmed video production enhances the company's expert image in its field.
Sharing videos on social media is effortless and significantly increases your company's visibility. A well-produced and engaging video production can quickly achieve viral reach, effectively expanding your audience without a massive advertising budget.
A well-planned and high-quality video production captures and engages customers, supporting the overall communication and marketing strategies of the company.
Show more
A well-designed and purposefully executed video production is an effective brand builder
Creating a corporate video that reflects the brand's image and feel requires careful planning and execution to effectively convey the company's identity and values. The visual style of the video production – including filming style, editing, color scheme, typography, and graphics – should consistently reflect the company's brand identity, making the video an immediately recognizable part of the brand. The script of the video should reflect the style used in the company's communication, whether it is professional, casual, or friendly.
In addition to visual storytelling, tone of voice and auditory communication style are critical. The content of the video production should be targeted at the right audience, but it must align with the company's brand values. The right music and sound environment evoke desired emotions and enhance the overall mood of the video. The company's story, which may tell of its origins, mission, or customer experiences, should be presented authentically and meaningfully, highlighting the core values of the brand.
The production quality of the video should meet the brand's expectations, reflecting professionalism and reliability. Introducing staff or customers adds humanity and a genuine presence to the video, enhancing the brand's credibility and customer relations.
Captivating first impression
The power of videos to create a strong first impression is based on their multi-sensory impact and ability to quickly capture the viewer's attention. Videos utilize moving images, which naturally captivate people's attention. In addition to motion, sound effects and music enhance the emotional experience, creating the right atmosphere and reinforcing messages. This multi-sensory combination makes video productions particularly impactful in a company's communication.
Storytelling is another strength that allows a video to generate curiosity and interest right from the start. A good story ties into visual elements and music, adding emotional depth. This evocation of emotions creates a strong connection with the viewer, making the message more personally meaningful and memorable.
Furthermore, targeting enables the customization of messages for exactly the right audience. A well-planned video production starts with a strong hook and keeps the viewer engaged from start to finish, making it a strategically valuable part of the brand's communication. By combining these elements, videos become an effective tool that creates deep and lasting first impressions.
Filmed video production clarifies complex things, ideas, and concepts
Video production is an effective tool for explaining complex business processes and concepts. The visual clarity of a video and its ability to transform abstract ideas into concrete ones make it an ideal medium for presenting complex matters and information.
Through storytelling, videos place business concepts in a broader context, making them more interesting and memorable. This narrative approach also increases viewer engagement, as it presents processes as part of an engaging story.
Video productions provide the opportunity to showcase real-life examples and demonstrations that illustrate processes in action and help the audience understand their practical applications. Videos also humanize processes by presenting real people and work environments, which in turn facilitates understanding of processes and creates an emotional connection with the viewer. This human element can be particularly important when aiming to engage staff, partners, or other stakeholders in new strategies or initiatives.
A filmed video production of a company presentation creates a strong emotional connection
Videos are a significant tool for telling a company's story, as they create a powerful emotional connection with viewers. This connection allows videos to strengthen both brand and customer loyalty while conveying the company's values and vision.
Filmed video productions can evoke emotions through storytelling, execution style, visual effects, and music. Personal stories and human elements make the company's message easily relatable, helping customers connect with the company on an emotional level. When customers feel that the company's values resonate with them or find them inspiring, they are more committed to the brand.
This emotional connection often leads to an increase in customer loyalty. Loyal customers tend to share their positive experiences and recommend the company to their friends and networks, which in turn increases brand visibility and can attract new customers.
Corporate presentations made as videos are remembered better than text or image formats
Research has shown that people remember visual stories significantly better than plain written words. This is especially emphasized in companies’ marketing communication, where the use of videos brings many advantages. Video productions leverage people's natural ability to process and remember visual information more effectively, making them particularly effective in conveying messages.
Audiovisually presented company messages activate several areas of the brain, including those that manage emotions and memory. This makes the message emotionally impactful and personally meaningful for the viewer. When potential customers feel an emotional connection to the stories conveyed in videos, they engage more deeply with the brand.
The ability of corporate videos to create lasting impressions and emotional connections makes it a critical part of modern corporate communication strategies. With videos, a brand's message not only stays in customers' minds better but also inspires and engages, leading to better business outcomes.
Video offers wide visibility
Videos have proven to be incredibly effective marketing tools due to their ease of sharing on social media and various video platforms. Sharing videos on these platforms can significantly increase a company's visibility and reach target audiences quickly and cost-effectively.
Social media and viral spread
Social media is designed for sharing, and videos fit perfectly into this environment. Platforms like Facebook, Instagram, TikTok, and LinkedIn offer advertisers diverse opportunities to use videos in their communication. For example, the algorithms of Instagram and Facebook favor visual content, giving videos a natural advantage over other types of content. This can lead to wider organic reach without significant advertising investments.
Videos can also go viral, meaning they can spread quickly from one user to another. Viral spreading can significantly increase a company's and brand's visibility and bring the message to new audiences faster than traditional marketing methods. This phenomenon is facilitated by emotionally appealing video productions that inspire sharing among friends and networks.
Video services like YouTube
YouTube is the largest video distribution platform globally, providing companies with a vast audience. On YouTube, businesses can create their own channels and build a loyal following by regularly publishing content. Optimizing video productions for search engines is also possible, meaning that companies can improve their visibility in Google searches with properly optimized videos.
YouTube's algorithm recommends content to viewers based on their viewing history, which can bring your videos to new, targeted viewers without additional costs. Well-planned and titled videos can maintain their visibility for a long time, continuously attracting new viewers and increasing traffic or sales on your website.
Multi-channel distribution and campaigns
Multi-channel distribution means utilizing videos across different platforms simultaneously, maximizing their reach. For example, a video initially published on YouTube can be shared on Facebook, Twitter, and sent out with newsletters. This multiplies the number of touchpoints and allows for targeting different audiences across various channels.
Additionally, videos can also be used in paid advertising campaigns across various platforms, allowing them to be precisely targeted to well-defined audiences based on demographics, interests, and behaviors. This precision helps ensure that the ads reach the right target audiences to produce the best possible results.
Video production as a company presentation enhances search engine optimization (SEO)
Corporate videos have become an important part of search engine optimization (SEO) because they can significantly increase a company's website visibility in search engine results. Google and other search engines favor websites that contain videos for several reasons, which improve the site's search engine optimization and attract more visitors.
Increased engagement and time spent on site
Videos can extend the time spent on site because they engage users more effectively than plain text content. This user dwell time is a significant factor for Google's algorithms in determining a site's relevance and quality. The longer users stay on a company's site and watch videos, the more likely search engines are to assess the site as high-quality, which can improve its ranking in search results.
Diverse content
Google evaluates websites' content based on how diverse and richly it is presented. Sites that offer various content formats, such as videos, appear to provide more value to visitors. This, in turn, can lead to better rankings in search engine results.
Optimized video metadata and search result visibility
When adding videos to a website, it is important to optimize their metadata – such as titles, descriptions, and keywords – to improve their visibility to search engines. Optimized video productions can also appear in special search results, such as Google's "videos" tab or higher in regular search results.
Video embeds and back-links
Videos viewed directly from YouTube or other video servers and embedded across multiple websites can generate valuable backlinks to the company's site. These links are an important factor in search engine algorithms, as they indicate the relevance and impact of content to other websites.
Enhanced user experience
Videos not only improve visual appeal but also enhance the overall user experience by providing informative, user-friendly, and interactive content. A high-quality user experience is an important evaluation criterion for Google that can elevate a company's site ranking in search results.
Greater social shareability
Utilizing video production can also increase the shareability of a company's website content on social media, which search engines increasingly consider when defining a site's authority and relevance. Widely shared video material increases social traffic volume and positively impacts rankings.
Show more
A well-designed and purposefully executed video production is an effective brand builder
Creating a corporate video that reflects the brand's image and feel requires careful planning and execution to effectively convey the company's identity and values. The visual style of the video production – including filming style, editing, color scheme, typography, and graphics – should consistently reflect the company's brand identity, making the video an immediately recognizable part of the brand. The script of the video should reflect the style used in the company's communication, whether it is professional, casual, or friendly.
In addition to visual storytelling, tone of voice and auditory communication style are critical. The content of the video production should be targeted at the right audience, but it must align with the company's brand values. The right music and sound environment evoke desired emotions and enhance the overall mood of the video. The company's story, which may tell of its origins, mission, or customer experiences, should be presented authentically and meaningfully, highlighting the core values of the brand.
The production quality of the video should meet the brand's expectations, reflecting professionalism and reliability. Introducing staff or customers adds humanity and a genuine presence to the video, enhancing the brand's credibility and customer relations.
Captivating first impression
The power of videos to create a strong first impression is based on their multi-sensory impact and ability to quickly capture the viewer's attention. Videos utilize moving images, which naturally captivate people's attention. In addition to motion, sound effects and music enhance the emotional experience, creating the right atmosphere and reinforcing messages. This multi-sensory combination makes video productions particularly impactful in a company's communication.
Storytelling is another strength that allows a video to generate curiosity and interest right from the start. A good story ties into visual elements and music, adding emotional depth. This evocation of emotions creates a strong connection with the viewer, making the message more personally meaningful and memorable.
Furthermore, targeting enables the customization of messages for exactly the right audience. A well-planned video production starts with a strong hook and keeps the viewer engaged from start to finish, making it a strategically valuable part of the brand's communication. By combining these elements, videos become an effective tool that creates deep and lasting first impressions.
Filmed video production clarifies complex things, ideas, and concepts
Video production is an effective tool for explaining complex business processes and concepts. The visual clarity of a video and its ability to transform abstract ideas into concrete ones make it an ideal medium for presenting complex matters and information.
Through storytelling, videos place business concepts in a broader context, making them more interesting and memorable. This narrative approach also increases viewer engagement, as it presents processes as part of an engaging story.
Video productions provide the opportunity to showcase real-life examples and demonstrations that illustrate processes in action and help the audience understand their practical applications. Videos also humanize processes by presenting real people and work environments, which in turn facilitates understanding of processes and creates an emotional connection with the viewer. This human element can be particularly important when aiming to engage staff, partners, or other stakeholders in new strategies or initiatives.
A filmed video production of a company presentation creates a strong emotional connection
Videos are a significant tool for telling a company's story, as they create a powerful emotional connection with viewers. This connection allows videos to strengthen both brand and customer loyalty while conveying the company's values and vision.
Filmed video productions can evoke emotions through storytelling, execution style, visual effects, and music. Personal stories and human elements make the company's message easily relatable, helping customers connect with the company on an emotional level. When customers feel that the company's values resonate with them or find them inspiring, they are more committed to the brand.
This emotional connection often leads to an increase in customer loyalty. Loyal customers tend to share their positive experiences and recommend the company to their friends and networks, which in turn increases brand visibility and can attract new customers.
Corporate presentations made as videos are remembered better than text or image formats
Research has shown that people remember visual stories significantly better than plain written words. This is especially emphasized in companies’ marketing communication, where the use of videos brings many advantages. Video productions leverage people's natural ability to process and remember visual information more effectively, making them particularly effective in conveying messages.
Audiovisually presented company messages activate several areas of the brain, including those that manage emotions and memory. This makes the message emotionally impactful and personally meaningful for the viewer. When potential customers feel an emotional connection to the stories conveyed in videos, they engage more deeply with the brand.
The ability of corporate videos to create lasting impressions and emotional connections makes it a critical part of modern corporate communication strategies. With videos, a brand's message not only stays in customers' minds better but also inspires and engages, leading to better business outcomes.
Video offers wide visibility
Videos have proven to be incredibly effective marketing tools due to their ease of sharing on social media and various video platforms. Sharing videos on these platforms can significantly increase a company's visibility and reach target audiences quickly and cost-effectively.
Social media and viral spread
Social media is designed for sharing, and videos fit perfectly into this environment. Platforms like Facebook, Instagram, TikTok, and LinkedIn offer advertisers diverse opportunities to use videos in their communication. For example, the algorithms of Instagram and Facebook favor visual content, giving videos a natural advantage over other types of content. This can lead to wider organic reach without significant advertising investments.
Videos can also go viral, meaning they can spread quickly from one user to another. Viral spreading can significantly increase a company's and brand's visibility and bring the message to new audiences faster than traditional marketing methods. This phenomenon is facilitated by emotionally appealing video productions that inspire sharing among friends and networks.
Video services like YouTube
YouTube is the largest video distribution platform globally, providing companies with a vast audience. On YouTube, businesses can create their own channels and build a loyal following by regularly publishing content. Optimizing video productions for search engines is also possible, meaning that companies can improve their visibility in Google searches with properly optimized videos.
YouTube's algorithm recommends content to viewers based on their viewing history, which can bring your videos to new, targeted viewers without additional costs. Well-planned and titled videos can maintain their visibility for a long time, continuously attracting new viewers and increasing traffic or sales on your website.
Multi-channel distribution and campaigns
Multi-channel distribution means utilizing videos across different platforms simultaneously, maximizing their reach. For example, a video initially published on YouTube can be shared on Facebook, Twitter, and sent out with newsletters. This multiplies the number of touchpoints and allows for targeting different audiences across various channels.
Additionally, videos can also be used in paid advertising campaigns across various platforms, allowing them to be precisely targeted to well-defined audiences based on demographics, interests, and behaviors. This precision helps ensure that the ads reach the right target audiences to produce the best possible results.
Video production as a company presentation enhances search engine optimization (SEO)
Corporate videos have become an important part of search engine optimization (SEO) because they can significantly increase a company's website visibility in search engine results. Google and other search engines favor websites that contain videos for several reasons, which improve the site's search engine optimization and attract more visitors.
Increased engagement and time spent on site
Videos can extend the time spent on site because they engage users more effectively than plain text content. This user dwell time is a significant factor for Google's algorithms in determining a site's relevance and quality. The longer users stay on a company's site and watch videos, the more likely search engines are to assess the site as high-quality, which can improve its ranking in search results.
Diverse content
Google evaluates websites' content based on how diverse and richly it is presented. Sites that offer various content formats, such as videos, appear to provide more value to visitors. This, in turn, can lead to better rankings in search engine results.
Optimized video metadata and search result visibility
When adding videos to a website, it is important to optimize their metadata – such as titles, descriptions, and keywords – to improve their visibility to search engines. Optimized video productions can also appear in special search results, such as Google's "videos" tab or higher in regular search results.
Video embeds and back-links
Videos viewed directly from YouTube or other video servers and embedded across multiple websites can generate valuable backlinks to the company's site. These links are an important factor in search engine algorithms, as they indicate the relevance and impact of content to other websites.
Enhanced user experience
Videos not only improve visual appeal but also enhance the overall user experience by providing informative, user-friendly, and interactive content. A high-quality user experience is an important evaluation criterion for Google that can elevate a company's site ranking in search results.
Greater social shareability
Utilizing video production can also increase the shareability of a company's website content on social media, which search engines increasingly consider when defining a site's authority and relevance. Widely shared video material increases social traffic volume and positively impacts rankings.
Show more
A well-designed and purposefully executed video production is an effective brand builder
Creating a corporate video that reflects the brand's image and feel requires careful planning and execution to effectively convey the company's identity and values. The visual style of the video production – including filming style, editing, color scheme, typography, and graphics – should consistently reflect the company's brand identity, making the video an immediately recognizable part of the brand. The script of the video should reflect the style used in the company's communication, whether it is professional, casual, or friendly.
In addition to visual storytelling, tone of voice and auditory communication style are critical. The content of the video production should be targeted at the right audience, but it must align with the company's brand values. The right music and sound environment evoke desired emotions and enhance the overall mood of the video. The company's story, which may tell of its origins, mission, or customer experiences, should be presented authentically and meaningfully, highlighting the core values of the brand.
The production quality of the video should meet the brand's expectations, reflecting professionalism and reliability. Introducing staff or customers adds humanity and a genuine presence to the video, enhancing the brand's credibility and customer relations.
Captivating first impression
The power of videos to create a strong first impression is based on their multi-sensory impact and ability to quickly capture the viewer's attention. Videos utilize moving images, which naturally captivate people's attention. In addition to motion, sound effects and music enhance the emotional experience, creating the right atmosphere and reinforcing messages. This multi-sensory combination makes video productions particularly impactful in a company's communication.
Storytelling is another strength that allows a video to generate curiosity and interest right from the start. A good story ties into visual elements and music, adding emotional depth. This evocation of emotions creates a strong connection with the viewer, making the message more personally meaningful and memorable.
Furthermore, targeting enables the customization of messages for exactly the right audience. A well-planned video production starts with a strong hook and keeps the viewer engaged from start to finish, making it a strategically valuable part of the brand's communication. By combining these elements, videos become an effective tool that creates deep and lasting first impressions.
Filmed video production clarifies complex things, ideas, and concepts
Video production is an effective tool for explaining complex business processes and concepts. The visual clarity of a video and its ability to transform abstract ideas into concrete ones make it an ideal medium for presenting complex matters and information.
Through storytelling, videos place business concepts in a broader context, making them more interesting and memorable. This narrative approach also increases viewer engagement, as it presents processes as part of an engaging story.
Video productions provide the opportunity to showcase real-life examples and demonstrations that illustrate processes in action and help the audience understand their practical applications. Videos also humanize processes by presenting real people and work environments, which in turn facilitates understanding of processes and creates an emotional connection with the viewer. This human element can be particularly important when aiming to engage staff, partners, or other stakeholders in new strategies or initiatives.
A filmed video production of a company presentation creates a strong emotional connection
Videos are a significant tool for telling a company's story, as they create a powerful emotional connection with viewers. This connection allows videos to strengthen both brand and customer loyalty while conveying the company's values and vision.
Filmed video productions can evoke emotions through storytelling, execution style, visual effects, and music. Personal stories and human elements make the company's message easily relatable, helping customers connect with the company on an emotional level. When customers feel that the company's values resonate with them or find them inspiring, they are more committed to the brand.
This emotional connection often leads to an increase in customer loyalty. Loyal customers tend to share their positive experiences and recommend the company to their friends and networks, which in turn increases brand visibility and can attract new customers.
Corporate presentations made as videos are remembered better than text or image formats
Research has shown that people remember visual stories significantly better than plain written words. This is especially emphasized in companies’ marketing communication, where the use of videos brings many advantages. Video productions leverage people's natural ability to process and remember visual information more effectively, making them particularly effective in conveying messages.
Audiovisually presented company messages activate several areas of the brain, including those that manage emotions and memory. This makes the message emotionally impactful and personally meaningful for the viewer. When potential customers feel an emotional connection to the stories conveyed in videos, they engage more deeply with the brand.
The ability of corporate videos to create lasting impressions and emotional connections makes it a critical part of modern corporate communication strategies. With videos, a brand's message not only stays in customers' minds better but also inspires and engages, leading to better business outcomes.
Video offers wide visibility
Videos have proven to be incredibly effective marketing tools due to their ease of sharing on social media and various video platforms. Sharing videos on these platforms can significantly increase a company's visibility and reach target audiences quickly and cost-effectively.
Social media and viral spread
Social media is designed for sharing, and videos fit perfectly into this environment. Platforms like Facebook, Instagram, TikTok, and LinkedIn offer advertisers diverse opportunities to use videos in their communication. For example, the algorithms of Instagram and Facebook favor visual content, giving videos a natural advantage over other types of content. This can lead to wider organic reach without significant advertising investments.
Videos can also go viral, meaning they can spread quickly from one user to another. Viral spreading can significantly increase a company's and brand's visibility and bring the message to new audiences faster than traditional marketing methods. This phenomenon is facilitated by emotionally appealing video productions that inspire sharing among friends and networks.
Video services like YouTube
YouTube is the largest video distribution platform globally, providing companies with a vast audience. On YouTube, businesses can create their own channels and build a loyal following by regularly publishing content. Optimizing video productions for search engines is also possible, meaning that companies can improve their visibility in Google searches with properly optimized videos.
YouTube's algorithm recommends content to viewers based on their viewing history, which can bring your videos to new, targeted viewers without additional costs. Well-planned and titled videos can maintain their visibility for a long time, continuously attracting new viewers and increasing traffic or sales on your website.
Multi-channel distribution and campaigns
Multi-channel distribution means utilizing videos across different platforms simultaneously, maximizing their reach. For example, a video initially published on YouTube can be shared on Facebook, Twitter, and sent out with newsletters. This multiplies the number of touchpoints and allows for targeting different audiences across various channels.
Additionally, videos can also be used in paid advertising campaigns across various platforms, allowing them to be precisely targeted to well-defined audiences based on demographics, interests, and behaviors. This precision helps ensure that the ads reach the right target audiences to produce the best possible results.
Video production as a company presentation enhances search engine optimization (SEO)
Corporate videos have become an important part of search engine optimization (SEO) because they can significantly increase a company's website visibility in search engine results. Google and other search engines favor websites that contain videos for several reasons, which improve the site's search engine optimization and attract more visitors.
Increased engagement and time spent on site
Videos can extend the time spent on site because they engage users more effectively than plain text content. This user dwell time is a significant factor for Google's algorithms in determining a site's relevance and quality. The longer users stay on a company's site and watch videos, the more likely search engines are to assess the site as high-quality, which can improve its ranking in search results.
Diverse content
Google evaluates websites' content based on how diverse and richly it is presented. Sites that offer various content formats, such as videos, appear to provide more value to visitors. This, in turn, can lead to better rankings in search engine results.
Optimized video metadata and search result visibility
When adding videos to a website, it is important to optimize their metadata – such as titles, descriptions, and keywords – to improve their visibility to search engines. Optimized video productions can also appear in special search results, such as Google's "videos" tab or higher in regular search results.
Video embeds and back-links
Videos viewed directly from YouTube or other video servers and embedded across multiple websites can generate valuable backlinks to the company's site. These links are an important factor in search engine algorithms, as they indicate the relevance and impact of content to other websites.
Enhanced user experience
Videos not only improve visual appeal but also enhance the overall user experience by providing informative, user-friendly, and interactive content. A high-quality user experience is an important evaluation criterion for Google that can elevate a company's site ranking in search results.
Greater social shareability
Utilizing video production can also increase the shareability of a company's website content on social media, which search engines increasingly consider when defining a site's authority and relevance. Widely shared video material increases social traffic volume and positively impacts rankings.
Show more
A well-designed and purposefully executed video production is an effective brand builder
Creating a corporate video that reflects the brand's image and feel requires careful planning and execution to effectively convey the company's identity and values. The visual style of the video production – including filming style, editing, color scheme, typography, and graphics – should consistently reflect the company's brand identity, making the video an immediately recognizable part of the brand. The script of the video should reflect the style used in the company's communication, whether it is professional, casual, or friendly.
In addition to visual storytelling, tone of voice and auditory communication style are critical. The content of the video production should be targeted at the right audience, but it must align with the company's brand values. The right music and sound environment evoke desired emotions and enhance the overall mood of the video. The company's story, which may tell of its origins, mission, or customer experiences, should be presented authentically and meaningfully, highlighting the core values of the brand.
The production quality of the video should meet the brand's expectations, reflecting professionalism and reliability. Introducing staff or customers adds humanity and a genuine presence to the video, enhancing the brand's credibility and customer relations.
Captivating first impression
The power of videos to create a strong first impression is based on their multi-sensory impact and ability to quickly capture the viewer's attention. Videos utilize moving images, which naturally captivate people's attention. In addition to motion, sound effects and music enhance the emotional experience, creating the right atmosphere and reinforcing messages. This multi-sensory combination makes video productions particularly impactful in a company's communication.
Storytelling is another strength that allows a video to generate curiosity and interest right from the start. A good story ties into visual elements and music, adding emotional depth. This evocation of emotions creates a strong connection with the viewer, making the message more personally meaningful and memorable.
Furthermore, targeting enables the customization of messages for exactly the right audience. A well-planned video production starts with a strong hook and keeps the viewer engaged from start to finish, making it a strategically valuable part of the brand's communication. By combining these elements, videos become an effective tool that creates deep and lasting first impressions.
Filmed video production clarifies complex things, ideas, and concepts
Video production is an effective tool for explaining complex business processes and concepts. The visual clarity of a video and its ability to transform abstract ideas into concrete ones make it an ideal medium for presenting complex matters and information.
Through storytelling, videos place business concepts in a broader context, making them more interesting and memorable. This narrative approach also increases viewer engagement, as it presents processes as part of an engaging story.
Video productions provide the opportunity to showcase real-life examples and demonstrations that illustrate processes in action and help the audience understand their practical applications. Videos also humanize processes by presenting real people and work environments, which in turn facilitates understanding of processes and creates an emotional connection with the viewer. This human element can be particularly important when aiming to engage staff, partners, or other stakeholders in new strategies or initiatives.
A filmed video production of a company presentation creates a strong emotional connection
Videos are a significant tool for telling a company's story, as they create a powerful emotional connection with viewers. This connection allows videos to strengthen both brand and customer loyalty while conveying the company's values and vision.
Filmed video productions can evoke emotions through storytelling, execution style, visual effects, and music. Personal stories and human elements make the company's message easily relatable, helping customers connect with the company on an emotional level. When customers feel that the company's values resonate with them or find them inspiring, they are more committed to the brand.
This emotional connection often leads to an increase in customer loyalty. Loyal customers tend to share their positive experiences and recommend the company to their friends and networks, which in turn increases brand visibility and can attract new customers.
Corporate presentations made as videos are remembered better than text or image formats
Research has shown that people remember visual stories significantly better than plain written words. This is especially emphasized in companies’ marketing communication, where the use of videos brings many advantages. Video productions leverage people's natural ability to process and remember visual information more effectively, making them particularly effective in conveying messages.
Audiovisually presented company messages activate several areas of the brain, including those that manage emotions and memory. This makes the message emotionally impactful and personally meaningful for the viewer. When potential customers feel an emotional connection to the stories conveyed in videos, they engage more deeply with the brand.
The ability of corporate videos to create lasting impressions and emotional connections makes it a critical part of modern corporate communication strategies. With videos, a brand's message not only stays in customers' minds better but also inspires and engages, leading to better business outcomes.
Video offers wide visibility
Videos have proven to be incredibly effective marketing tools due to their ease of sharing on social media and various video platforms. Sharing videos on these platforms can significantly increase a company's visibility and reach target audiences quickly and cost-effectively.
Social media and viral spread
Social media is designed for sharing, and videos fit perfectly into this environment. Platforms like Facebook, Instagram, TikTok, and LinkedIn offer advertisers diverse opportunities to use videos in their communication. For example, the algorithms of Instagram and Facebook favor visual content, giving videos a natural advantage over other types of content. This can lead to wider organic reach without significant advertising investments.
Videos can also go viral, meaning they can spread quickly from one user to another. Viral spreading can significantly increase a company's and brand's visibility and bring the message to new audiences faster than traditional marketing methods. This phenomenon is facilitated by emotionally appealing video productions that inspire sharing among friends and networks.
Video services like YouTube
YouTube is the largest video distribution platform globally, providing companies with a vast audience. On YouTube, businesses can create their own channels and build a loyal following by regularly publishing content. Optimizing video productions for search engines is also possible, meaning that companies can improve their visibility in Google searches with properly optimized videos.
YouTube's algorithm recommends content to viewers based on their viewing history, which can bring your videos to new, targeted viewers without additional costs. Well-planned and titled videos can maintain their visibility for a long time, continuously attracting new viewers and increasing traffic or sales on your website.
Multi-channel distribution and campaigns
Multi-channel distribution means utilizing videos across different platforms simultaneously, maximizing their reach. For example, a video initially published on YouTube can be shared on Facebook, Twitter, and sent out with newsletters. This multiplies the number of touchpoints and allows for targeting different audiences across various channels.
Additionally, videos can also be used in paid advertising campaigns across various platforms, allowing them to be precisely targeted to well-defined audiences based on demographics, interests, and behaviors. This precision helps ensure that the ads reach the right target audiences to produce the best possible results.
Video production as a company presentation enhances search engine optimization (SEO)
Corporate videos have become an important part of search engine optimization (SEO) because they can significantly increase a company's website visibility in search engine results. Google and other search engines favor websites that contain videos for several reasons, which improve the site's search engine optimization and attract more visitors.
Increased engagement and time spent on site
Videos can extend the time spent on site because they engage users more effectively than plain text content. This user dwell time is a significant factor for Google's algorithms in determining a site's relevance and quality. The longer users stay on a company's site and watch videos, the more likely search engines are to assess the site as high-quality, which can improve its ranking in search results.
Diverse content
Google evaluates websites' content based on how diverse and richly it is presented. Sites that offer various content formats, such as videos, appear to provide more value to visitors. This, in turn, can lead to better rankings in search engine results.
Optimized video metadata and search result visibility
When adding videos to a website, it is important to optimize their metadata – such as titles, descriptions, and keywords – to improve their visibility to search engines. Optimized video productions can also appear in special search results, such as Google's "videos" tab or higher in regular search results.
Video embeds and back-links
Videos viewed directly from YouTube or other video servers and embedded across multiple websites can generate valuable backlinks to the company's site. These links are an important factor in search engine algorithms, as they indicate the relevance and impact of content to other websites.
Enhanced user experience
Videos not only improve visual appeal but also enhance the overall user experience by providing informative, user-friendly, and interactive content. A high-quality user experience is an important evaluation criterion for Google that can elevate a company's site ranking in search results.
Greater social shareability
Utilizing video production can also increase the shareability of a company's website content on social media, which search engines increasingly consider when defining a site's authority and relevance. Widely shared video material increases social traffic volume and positively impacts rankings.
The use of video production in corporate communication
Video production can be utilized in various ways across different platforms and purposes to strengthen the brand, engage the target audience, and advance business objectives.
Video provides a flexible and efficient means of communicating to a wide audience across various channels. When video production is well-targeted and of high quality, it can significantly advance the strategic objectives of the company.
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Video Production Use on Websites
Corporate videos can enhance a website's appeal and user experience. A promotional video on the homepage can quickly convey a company's values and offerings. Product or service videos can clarify complex products and improve conversion when visitors better understand the value proposition.
Video Production in Social Media
Videos on social media, such as Facebook, Instagram, LinkedIn, and TikTok, can expand brand visibility and effectively engage the audience. Short, engaging videos are particularly effective for viral sharing and campaigns.
On YouTube and Other Video Services
YouTube is the world's largest video distribution platform, and businesses can create channels offering valuable content such as tutorial, tip, or customer experience videos. This can attract new customers and improve the company's visibility on search engines.
Utilizing Video Production at Events and Trade Shows
Videos created for corporate presentations can be used at events and trade shows to generate interest and showcase the company and its products or services in a distinctive and engaging way. They can serve as an effective visual draw that attracts attendees to the booth.
Video in Customer Training and Instruction
Video productions can serve as training tools, providing employees or customers with guidance and information about products or processes. This ensures that learning and knowledge acquisition is effective and consistent.
Video Production in Internal Communication
Videos can be used to communicate the company's internal news, strategies, or important changes to the staff. This enhances engagement and information flow within the organization.
Presenting the Company Through Video
Corporate presentation in the form of a video is a highly effective tool that enhances the implementation of a company's marketing strategy, improves communication, and promotes business growth.
Through video, compelling presentations can be created about the company's operations, values, visions, ideology, products, and services. Interesting video production attracts potential customers, investors, and other stakeholders to explore the company more deeply.
Through video, a company's story can be easily shared across various channels – on websites, social media, email marketing, and even in physical spaces like trade shows or events. This significantly increases the company's visibility and reach, as video easily resonates with a wide range of target audiences across different platforms.
Video also allows the company’s story, values, and culture to be conveyed in a personal and emotionally engaging way. When viewers can see the real faces and hear the authentic voices behind the company, they are more likely to feel a connection to the company and its represented values. This trust and personal connection can be crucial factors in the formation of customer relationships.
There are many different approaches and formats for producing corporate presentation videos, which can be tailored to the company’s needs, target audience, and communication objectives.
A well-planned, quality video production created for the target audience provides an opportunity to tell the company’s story in its unique way, capturing the viewer's interest and conveying the desired message clearly and impactfully.
The company’s video production can be implemented concisely by choosing one approach or it can be made into a broader whole that combines different execution styles.
Overview Video
This video provides a broad presentation of the company, its history, vision, mission, values, and main services or products. Overview videos are an excellent way to give viewers a quick yet comprehensive understanding of the company.
Showcasing Business Processes
Videos can help customers and partners understand how the company's processes work. This enables them to gain a better insight into why the company’s products or services are of high quality and reliable.
Showcasing Facilities, Equipment, or Production Areas
Facility showcase videos or videos displaying equipment, production facilities, production lines, or other company infrastructure or equipment offer companies many significant advantages that strengthen branding, increase trust, and help differentiate the company from competitors.
Videos can concretely showcase infrastructure and equipment, increasing transparency and thereby trust among customers and stakeholders. By seeing modern and well-equipped facilities, customers and partners can better understand the company's capacity, efficiency, and technological level.
Attracting investment opportunities is also made easier, as potential investors appreciate concrete evidence of the company's infrastructure and readiness for growth. Video can provide the necessary background information and convince investors of the company's potential.
Message from the CEO or Company Leadership
In these videos, the company’s management team can appear to talk about the company, its goals, values, and future plans. A personal touch can help build trust and create a human connection with the audience.
Customer Testimonials
Customer testimonial videos contain comments and experiences from satisfied customers regarding the products or services offered by the company. Such videos can enhance credibility and provide strong social proof elements.
Employee Interviews and Culture Videos
These videos showcase the daily work of the company’s employees and its corporate culture. The goal is to create a positive and appealing image of the company as an employer and convey what it is like to work there.
"Behind the Scenes" Videos
These videos provide a glimpse behind the scenes of the company, showing, for example, production processes, workspaces, or events. Such videos can be very captivating and give viewers a unique perspective on the business.
Recruitment Videos
Recruitment videos are aimed specifically at potential job seekers. They can showcase open positions, the work environment, work culture, and the benefits offered by the company as well as career development opportunities.
Event Videos
If the company has significant events, such as trade shows, conferences, or launch events, presentation videos can be made from these. Event videos can provide a realistic picture of the company's activity and participation in important events in its industry.
Commitment and Value Videos
Videos that focus on the company’s social responsibility, environmentally friendly practices, or other ethical and societal themes can reveal the company's commitments and values to the audience in greater depth.
Show more
Video Production Use on Websites
Corporate videos can enhance a website's appeal and user experience. A promotional video on the homepage can quickly convey a company's values and offerings. Product or service videos can clarify complex products and improve conversion when visitors better understand the value proposition.
Video Production in Social Media
Videos on social media, such as Facebook, Instagram, LinkedIn, and TikTok, can expand brand visibility and effectively engage the audience. Short, engaging videos are particularly effective for viral sharing and campaigns.
On YouTube and Other Video Services
YouTube is the world's largest video distribution platform, and businesses can create channels offering valuable content such as tutorial, tip, or customer experience videos. This can attract new customers and improve the company's visibility on search engines.
Utilizing Video Production at Events and Trade Shows
Videos created for corporate presentations can be used at events and trade shows to generate interest and showcase the company and its products or services in a distinctive and engaging way. They can serve as an effective visual draw that attracts attendees to the booth.
Video in Customer Training and Instruction
Video productions can serve as training tools, providing employees or customers with guidance and information about products or processes. This ensures that learning and knowledge acquisition is effective and consistent.
Video Production in Internal Communication
Videos can be used to communicate the company's internal news, strategies, or important changes to the staff. This enhances engagement and information flow within the organization.
Presenting the Company Through Video
Corporate presentation in the form of a video is a highly effective tool that enhances the implementation of a company's marketing strategy, improves communication, and promotes business growth.
Through video, compelling presentations can be created about the company's operations, values, visions, ideology, products, and services. Interesting video production attracts potential customers, investors, and other stakeholders to explore the company more deeply.
Through video, a company's story can be easily shared across various channels – on websites, social media, email marketing, and even in physical spaces like trade shows or events. This significantly increases the company's visibility and reach, as video easily resonates with a wide range of target audiences across different platforms.
Video also allows the company’s story, values, and culture to be conveyed in a personal and emotionally engaging way. When viewers can see the real faces and hear the authentic voices behind the company, they are more likely to feel a connection to the company and its represented values. This trust and personal connection can be crucial factors in the formation of customer relationships.
There are many different approaches and formats for producing corporate presentation videos, which can be tailored to the company’s needs, target audience, and communication objectives.
A well-planned, quality video production created for the target audience provides an opportunity to tell the company’s story in its unique way, capturing the viewer's interest and conveying the desired message clearly and impactfully.
The company’s video production can be implemented concisely by choosing one approach or it can be made into a broader whole that combines different execution styles.
Overview Video
This video provides a broad presentation of the company, its history, vision, mission, values, and main services or products. Overview videos are an excellent way to give viewers a quick yet comprehensive understanding of the company.
Showcasing Business Processes
Videos can help customers and partners understand how the company's processes work. This enables them to gain a better insight into why the company’s products or services are of high quality and reliable.
Showcasing Facilities, Equipment, or Production Areas
Facility showcase videos or videos displaying equipment, production facilities, production lines, or other company infrastructure or equipment offer companies many significant advantages that strengthen branding, increase trust, and help differentiate the company from competitors.
Videos can concretely showcase infrastructure and equipment, increasing transparency and thereby trust among customers and stakeholders. By seeing modern and well-equipped facilities, customers and partners can better understand the company's capacity, efficiency, and technological level.
Attracting investment opportunities is also made easier, as potential investors appreciate concrete evidence of the company's infrastructure and readiness for growth. Video can provide the necessary background information and convince investors of the company's potential.
Message from the CEO or Company Leadership
In these videos, the company’s management team can appear to talk about the company, its goals, values, and future plans. A personal touch can help build trust and create a human connection with the audience.
Customer Testimonials
Customer testimonial videos contain comments and experiences from satisfied customers regarding the products or services offered by the company. Such videos can enhance credibility and provide strong social proof elements.
Employee Interviews and Culture Videos
These videos showcase the daily work of the company’s employees and its corporate culture. The goal is to create a positive and appealing image of the company as an employer and convey what it is like to work there.
"Behind the Scenes" Videos
These videos provide a glimpse behind the scenes of the company, showing, for example, production processes, workspaces, or events. Such videos can be very captivating and give viewers a unique perspective on the business.
Recruitment Videos
Recruitment videos are aimed specifically at potential job seekers. They can showcase open positions, the work environment, work culture, and the benefits offered by the company as well as career development opportunities.
Event Videos
If the company has significant events, such as trade shows, conferences, or launch events, presentation videos can be made from these. Event videos can provide a realistic picture of the company's activity and participation in important events in its industry.
Commitment and Value Videos
Videos that focus on the company’s social responsibility, environmentally friendly practices, or other ethical and societal themes can reveal the company's commitments and values to the audience in greater depth.
Show more
Video Production Use on Websites
Corporate videos can enhance a website's appeal and user experience. A promotional video on the homepage can quickly convey a company's values and offerings. Product or service videos can clarify complex products and improve conversion when visitors better understand the value proposition.
Video Production in Social Media
Videos on social media, such as Facebook, Instagram, LinkedIn, and TikTok, can expand brand visibility and effectively engage the audience. Short, engaging videos are particularly effective for viral sharing and campaigns.
On YouTube and Other Video Services
YouTube is the world's largest video distribution platform, and businesses can create channels offering valuable content such as tutorial, tip, or customer experience videos. This can attract new customers and improve the company's visibility on search engines.
Utilizing Video Production at Events and Trade Shows
Videos created for corporate presentations can be used at events and trade shows to generate interest and showcase the company and its products or services in a distinctive and engaging way. They can serve as an effective visual draw that attracts attendees to the booth.
Video in Customer Training and Instruction
Video productions can serve as training tools, providing employees or customers with guidance and information about products or processes. This ensures that learning and knowledge acquisition is effective and consistent.
Video Production in Internal Communication
Videos can be used to communicate the company's internal news, strategies, or important changes to the staff. This enhances engagement and information flow within the organization.
Presenting the Company Through Video
Corporate presentation in the form of a video is a highly effective tool that enhances the implementation of a company's marketing strategy, improves communication, and promotes business growth.
Through video, compelling presentations can be created about the company's operations, values, visions, ideology, products, and services. Interesting video production attracts potential customers, investors, and other stakeholders to explore the company more deeply.
Through video, a company's story can be easily shared across various channels – on websites, social media, email marketing, and even in physical spaces like trade shows or events. This significantly increases the company's visibility and reach, as video easily resonates with a wide range of target audiences across different platforms.
Video also allows the company’s story, values, and culture to be conveyed in a personal and emotionally engaging way. When viewers can see the real faces and hear the authentic voices behind the company, they are more likely to feel a connection to the company and its represented values. This trust and personal connection can be crucial factors in the formation of customer relationships.
There are many different approaches and formats for producing corporate presentation videos, which can be tailored to the company’s needs, target audience, and communication objectives.
A well-planned, quality video production created for the target audience provides an opportunity to tell the company’s story in its unique way, capturing the viewer's interest and conveying the desired message clearly and impactfully.
The company’s video production can be implemented concisely by choosing one approach or it can be made into a broader whole that combines different execution styles.
Overview Video
This video provides a broad presentation of the company, its history, vision, mission, values, and main services or products. Overview videos are an excellent way to give viewers a quick yet comprehensive understanding of the company.
Showcasing Business Processes
Videos can help customers and partners understand how the company's processes work. This enables them to gain a better insight into why the company’s products or services are of high quality and reliable.
Showcasing Facilities, Equipment, or Production Areas
Facility showcase videos or videos displaying equipment, production facilities, production lines, or other company infrastructure or equipment offer companies many significant advantages that strengthen branding, increase trust, and help differentiate the company from competitors.
Videos can concretely showcase infrastructure and equipment, increasing transparency and thereby trust among customers and stakeholders. By seeing modern and well-equipped facilities, customers and partners can better understand the company's capacity, efficiency, and technological level.
Attracting investment opportunities is also made easier, as potential investors appreciate concrete evidence of the company's infrastructure and readiness for growth. Video can provide the necessary background information and convince investors of the company's potential.
Message from the CEO or Company Leadership
In these videos, the company’s management team can appear to talk about the company, its goals, values, and future plans. A personal touch can help build trust and create a human connection with the audience.
Customer Testimonials
Customer testimonial videos contain comments and experiences from satisfied customers regarding the products or services offered by the company. Such videos can enhance credibility and provide strong social proof elements.
Employee Interviews and Culture Videos
These videos showcase the daily work of the company’s employees and its corporate culture. The goal is to create a positive and appealing image of the company as an employer and convey what it is like to work there.
"Behind the Scenes" Videos
These videos provide a glimpse behind the scenes of the company, showing, for example, production processes, workspaces, or events. Such videos can be very captivating and give viewers a unique perspective on the business.
Recruitment Videos
Recruitment videos are aimed specifically at potential job seekers. They can showcase open positions, the work environment, work culture, and the benefits offered by the company as well as career development opportunities.
Event Videos
If the company has significant events, such as trade shows, conferences, or launch events, presentation videos can be made from these. Event videos can provide a realistic picture of the company's activity and participation in important events in its industry.
Commitment and Value Videos
Videos that focus on the company’s social responsibility, environmentally friendly practices, or other ethical and societal themes can reveal the company's commitments and values to the audience in greater depth.
Show more
Video Production Use on Websites
Corporate videos can enhance a website's appeal and user experience. A promotional video on the homepage can quickly convey a company's values and offerings. Product or service videos can clarify complex products and improve conversion when visitors better understand the value proposition.
Video Production in Social Media
Videos on social media, such as Facebook, Instagram, LinkedIn, and TikTok, can expand brand visibility and effectively engage the audience. Short, engaging videos are particularly effective for viral sharing and campaigns.
On YouTube and Other Video Services
YouTube is the world's largest video distribution platform, and businesses can create channels offering valuable content such as tutorial, tip, or customer experience videos. This can attract new customers and improve the company's visibility on search engines.
Utilizing Video Production at Events and Trade Shows
Videos created for corporate presentations can be used at events and trade shows to generate interest and showcase the company and its products or services in a distinctive and engaging way. They can serve as an effective visual draw that attracts attendees to the booth.
Video in Customer Training and Instruction
Video productions can serve as training tools, providing employees or customers with guidance and information about products or processes. This ensures that learning and knowledge acquisition is effective and consistent.
Video Production in Internal Communication
Videos can be used to communicate the company's internal news, strategies, or important changes to the staff. This enhances engagement and information flow within the organization.
Presenting the Company Through Video
Corporate presentation in the form of a video is a highly effective tool that enhances the implementation of a company's marketing strategy, improves communication, and promotes business growth.
Through video, compelling presentations can be created about the company's operations, values, visions, ideology, products, and services. Interesting video production attracts potential customers, investors, and other stakeholders to explore the company more deeply.
Through video, a company's story can be easily shared across various channels – on websites, social media, email marketing, and even in physical spaces like trade shows or events. This significantly increases the company's visibility and reach, as video easily resonates with a wide range of target audiences across different platforms.
Video also allows the company’s story, values, and culture to be conveyed in a personal and emotionally engaging way. When viewers can see the real faces and hear the authentic voices behind the company, they are more likely to feel a connection to the company and its represented values. This trust and personal connection can be crucial factors in the formation of customer relationships.
There are many different approaches and formats for producing corporate presentation videos, which can be tailored to the company’s needs, target audience, and communication objectives.
A well-planned, quality video production created for the target audience provides an opportunity to tell the company’s story in its unique way, capturing the viewer's interest and conveying the desired message clearly and impactfully.
The company’s video production can be implemented concisely by choosing one approach or it can be made into a broader whole that combines different execution styles.
Overview Video
This video provides a broad presentation of the company, its history, vision, mission, values, and main services or products. Overview videos are an excellent way to give viewers a quick yet comprehensive understanding of the company.
Showcasing Business Processes
Videos can help customers and partners understand how the company's processes work. This enables them to gain a better insight into why the company’s products or services are of high quality and reliable.
Showcasing Facilities, Equipment, or Production Areas
Facility showcase videos or videos displaying equipment, production facilities, production lines, or other company infrastructure or equipment offer companies many significant advantages that strengthen branding, increase trust, and help differentiate the company from competitors.
Videos can concretely showcase infrastructure and equipment, increasing transparency and thereby trust among customers and stakeholders. By seeing modern and well-equipped facilities, customers and partners can better understand the company's capacity, efficiency, and technological level.
Attracting investment opportunities is also made easier, as potential investors appreciate concrete evidence of the company's infrastructure and readiness for growth. Video can provide the necessary background information and convince investors of the company's potential.
Message from the CEO or Company Leadership
In these videos, the company’s management team can appear to talk about the company, its goals, values, and future plans. A personal touch can help build trust and create a human connection with the audience.
Customer Testimonials
Customer testimonial videos contain comments and experiences from satisfied customers regarding the products or services offered by the company. Such videos can enhance credibility and provide strong social proof elements.
Employee Interviews and Culture Videos
These videos showcase the daily work of the company’s employees and its corporate culture. The goal is to create a positive and appealing image of the company as an employer and convey what it is like to work there.
"Behind the Scenes" Videos
These videos provide a glimpse behind the scenes of the company, showing, for example, production processes, workspaces, or events. Such videos can be very captivating and give viewers a unique perspective on the business.
Recruitment Videos
Recruitment videos are aimed specifically at potential job seekers. They can showcase open positions, the work environment, work culture, and the benefits offered by the company as well as career development opportunities.
Event Videos
If the company has significant events, such as trade shows, conferences, or launch events, presentation videos can be made from these. Event videos can provide a realistic picture of the company's activity and participation in important events in its industry.
Commitment and Value Videos
Videos that focus on the company’s social responsibility, environmentally friendly practices, or other ethical and societal themes can reveal the company's commitments and values to the audience in greater depth.
How is the filmed video production done?
Video production can be done easily and quickly using the 'man and camera' method, allowing the production to be very light and fast. Event videos, live recordings, webinars, and other videos made from live situations are also lighter production entities, where not all steps of extensive video production are gone through.
A more extensive professionally executed video production is a multi-stage process that requires careful planning, execution, and post-processing. Each stage has its own significance and impact on the final result. Collaboration among creators, such as screenwriters, directors, cinematographers, and sound designers is crucial for the video to achieve its goals and affect viewers in the desired way.
In extensive professional video production, there are three main phases: pre-production, production, and post-production.
1. Pre-production
Video Pre-production
In pre-production, the planning and scripting of the video production is done, the style of the production is defined, schedules are planned, necessary resources are gathered, and it is ensured that all parties are aware of what will happen during the production phase. In lighter productions, an offer for filming and editing can be made first, and then it is possible to move directly to the production phase.
Carefully and thoroughly executed pre-production ensures that everything runs as smoothly as possible during the actual shooting.
Script: The script is the foundation of video production. It includes scenes, events, and dialogues that guide the production. A good script also takes into account visual storytelling and rhythm.
Storyboard: The storyboard is a visual way to present the production scene by scene from start to finish. It helps to understand how the various scenes of the video will look in practice and how they are connected to each other. The storyboard can include pictures, drawings, or pre-visualizations of the necessary angles.
Moodboard: The moodboard is a collage-type presentation that contains visual elements, colors, textures, and moods that reflect the theme and style of the video. It helps both the client and the production team to have a common understanding of the desired aesthetics and atmosphere.
Shotlist: The shotlist is a list of all the necessary shots for filming the video. It includes detailed information such as the types of shots, durations, angles, and special requirements. The shotlist helps the director and the filming team stay organized on shooting days.
Location scouting: Location scouting refers to finding suitable filming locations. This can mean both outdoor and indoor settings. Locations are chosen based on how well they support the video’s script and visual style. Practical matters, such as lighting, weather conditions, sound conditions, and accessibility, are also taken into account.
If the production is to be done entirely or partially in a studio, then the search for an appropriate studio will be done at this stage. If, for example, the video is to be made so that the actor appears in a virtual 3D world, a green screen studio that best suits the production will be searched for and selected.
Casting: Casting refers to filling roles with actors or performers. During the casting process, auditions can be organized where potential actors perform. Good casting ensures that the right people bring the characters to life and support the storytelling.
1. Pre-production
Video Pre-production
In pre-production, the planning and scripting of the video production is done, the style of the production is defined, schedules are planned, necessary resources are gathered, and it is ensured that all parties are aware of what will happen during the production phase. In lighter productions, an offer for filming and editing can be made first, and then it is possible to move directly to the production phase.
Carefully and thoroughly executed pre-production ensures that everything runs as smoothly as possible during the actual shooting.
Script: The script is the foundation of video production. It includes scenes, events, and dialogues that guide the production. A good script also takes into account visual storytelling and rhythm.
Storyboard: The storyboard is a visual way to present the production scene by scene from start to finish. It helps to understand how the various scenes of the video will look in practice and how they are connected to each other. The storyboard can include pictures, drawings, or pre-visualizations of the necessary angles.
Moodboard: The moodboard is a collage-type presentation that contains visual elements, colors, textures, and moods that reflect the theme and style of the video. It helps both the client and the production team to have a common understanding of the desired aesthetics and atmosphere.
Shotlist: The shotlist is a list of all the necessary shots for filming the video. It includes detailed information such as the types of shots, durations, angles, and special requirements. The shotlist helps the director and the filming team stay organized on shooting days.
Location scouting: Location scouting refers to finding suitable filming locations. This can mean both outdoor and indoor settings. Locations are chosen based on how well they support the video’s script and visual style. Practical matters, such as lighting, weather conditions, sound conditions, and accessibility, are also taken into account.
If the production is to be done entirely or partially in a studio, then the search for an appropriate studio will be done at this stage. If, for example, the video is to be made so that the actor appears in a virtual 3D world, a green screen studio that best suits the production will be searched for and selected.
Casting: Casting refers to filling roles with actors or performers. During the casting process, auditions can be organized where potential actors perform. Good casting ensures that the right people bring the characters to life and support the storytelling.
1. Pre-production
Video Pre-production
In pre-production, the planning and scripting of the video production is done, the style of the production is defined, schedules are planned, necessary resources are gathered, and it is ensured that all parties are aware of what will happen during the production phase. In lighter productions, an offer for filming and editing can be made first, and then it is possible to move directly to the production phase.
Carefully and thoroughly executed pre-production ensures that everything runs as smoothly as possible during the actual shooting.
Script: The script is the foundation of video production. It includes scenes, events, and dialogues that guide the production. A good script also takes into account visual storytelling and rhythm.
Storyboard: The storyboard is a visual way to present the production scene by scene from start to finish. It helps to understand how the various scenes of the video will look in practice and how they are connected to each other. The storyboard can include pictures, drawings, or pre-visualizations of the necessary angles.
Moodboard: The moodboard is a collage-type presentation that contains visual elements, colors, textures, and moods that reflect the theme and style of the video. It helps both the client and the production team to have a common understanding of the desired aesthetics and atmosphere.
Shotlist: The shotlist is a list of all the necessary shots for filming the video. It includes detailed information such as the types of shots, durations, angles, and special requirements. The shotlist helps the director and the filming team stay organized on shooting days.
Location scouting: Location scouting refers to finding suitable filming locations. This can mean both outdoor and indoor settings. Locations are chosen based on how well they support the video’s script and visual style. Practical matters, such as lighting, weather conditions, sound conditions, and accessibility, are also taken into account.
If the production is to be done entirely or partially in a studio, then the search for an appropriate studio will be done at this stage. If, for example, the video is to be made so that the actor appears in a virtual 3D world, a green screen studio that best suits the production will be searched for and selected.
Casting: Casting refers to filling roles with actors or performers. During the casting process, auditions can be organized where potential actors perform. Good casting ensures that the right people bring the characters to life and support the storytelling.
1. Pre-production
Video Pre-production
In pre-production, the planning and scripting of the video production is done, the style of the production is defined, schedules are planned, necessary resources are gathered, and it is ensured that all parties are aware of what will happen during the production phase. In lighter productions, an offer for filming and editing can be made first, and then it is possible to move directly to the production phase.
Carefully and thoroughly executed pre-production ensures that everything runs as smoothly as possible during the actual shooting.
Script: The script is the foundation of video production. It includes scenes, events, and dialogues that guide the production. A good script also takes into account visual storytelling and rhythm.
Storyboard: The storyboard is a visual way to present the production scene by scene from start to finish. It helps to understand how the various scenes of the video will look in practice and how they are connected to each other. The storyboard can include pictures, drawings, or pre-visualizations of the necessary angles.
Moodboard: The moodboard is a collage-type presentation that contains visual elements, colors, textures, and moods that reflect the theme and style of the video. It helps both the client and the production team to have a common understanding of the desired aesthetics and atmosphere.
Shotlist: The shotlist is a list of all the necessary shots for filming the video. It includes detailed information such as the types of shots, durations, angles, and special requirements. The shotlist helps the director and the filming team stay organized on shooting days.
Location scouting: Location scouting refers to finding suitable filming locations. This can mean both outdoor and indoor settings. Locations are chosen based on how well they support the video’s script and visual style. Practical matters, such as lighting, weather conditions, sound conditions, and accessibility, are also taken into account.
If the production is to be done entirely or partially in a studio, then the search for an appropriate studio will be done at this stage. If, for example, the video is to be made so that the actor appears in a virtual 3D world, a green screen studio that best suits the production will be searched for and selected.
Casting: Casting refers to filling roles with actors or performers. During the casting process, auditions can be organized where potential actors perform. Good casting ensures that the right people bring the characters to life and support the storytelling.
2. Production
Video Production Phase
The actual filming takes place during the production phase. In small shoots, such as filming a single customer testimonial, this phase can be quite short. Conversely, even for a short film-like advertisement video, several shooting days may be needed with around twenty industry professionals involved.
The production phase is the practical execution where the video is filmed. This phase includes:
Pre- and post-production: Ensuring that all necessary equipment, such as cameras, lights, and audio equipment, is available and functioning well.
Shooting: During filming, the right angles, lighting, and actors (if needed) are chosen. This phase also includes directing and guiding the actors to achieve the desired expression and rhythm.
Recording: Audio elements, such as dialogue, location sounds, and optional background sounds, are recorded simultaneously with the filming.
Roles and Parts of the Production Team
Director: The director leads the production of the video and is responsible for the realization of the entire story. They direct the actors and make decisions about visual elements, ensuring that the whole matches the content of the script.
Cinematographer: The cinematographer is responsible for the visual appearance of the video and is the closest collaborator of the director. They select camera angles, lenses, lighting solutions according to the shot list and ensure that the filmed scenes support the director's vision. The cinematographer may also have a camera assistant and a focus puller who adjusts the focus of the lens independently.
Grip: The grip person or grip team is responsible for the technical equipment, such as dollies, cranes, and stands needed for moving and supporting cameras. They also assist in setting up lighting equipment and other necessary gear.
Lighting: Gaffers and lighting specialists work closely with the cinematographer to create the right lighting. They use various lighting equipment to create the needed atmosphere and highlight actors, the characteristics of the location, products, or other objects.
Logistics: Logistics involves moving all equipment and personnel, including managing the transport fleet, transportations, transport schedules, and obtaining necessary permits.
Catering: The catering team or person takes care of food service for the film crew and actors – often also for the clients involved in the filming. Good catering helps keep the team energized and focused during long shooting days.
Set design: Set design means modifying and decorating the filming location. Set designers create appropriate environments that support the story as needed. This may involve creating or modifying buildings, furniture, landscapes, and other visual elements.
Costume design: The costume designer or costume team is responsible for the actors' clothes and accessories. Costuming helps create the right atmosphere and brings out the characters' personalities. The right costumes can also support the story's credibility.
Makeup: The makeup artist or artists take care of the actors' appearances, including makeup, hair, and any special effects such as wounds or aging transformations.
Props: Props cover all items used in the video that are not part of the set design or costumes. Props are usually items or things that are part of the story. Well-chosen props are essential for making the story and the world of the video feel credible and authentic.
2. Production
Video Production Phase
The actual filming takes place during the production phase. In small shoots, such as filming a single customer testimonial, this phase can be quite short. Conversely, even for a short film-like advertisement video, several shooting days may be needed with around twenty industry professionals involved.
The production phase is the practical execution where the video is filmed. This phase includes:
Pre- and post-production: Ensuring that all necessary equipment, such as cameras, lights, and audio equipment, is available and functioning well.
Shooting: During filming, the right angles, lighting, and actors (if needed) are chosen. This phase also includes directing and guiding the actors to achieve the desired expression and rhythm.
Recording: Audio elements, such as dialogue, location sounds, and optional background sounds, are recorded simultaneously with the filming.
Roles and Parts of the Production Team
Director: The director leads the production of the video and is responsible for the realization of the entire story. They direct the actors and make decisions about visual elements, ensuring that the whole matches the content of the script.
Cinematographer: The cinematographer is responsible for the visual appearance of the video and is the closest collaborator of the director. They select camera angles, lenses, lighting solutions according to the shot list and ensure that the filmed scenes support the director's vision. The cinematographer may also have a camera assistant and a focus puller who adjusts the focus of the lens independently.
Grip: The grip person or grip team is responsible for the technical equipment, such as dollies, cranes, and stands needed for moving and supporting cameras. They also assist in setting up lighting equipment and other necessary gear.
Lighting: Gaffers and lighting specialists work closely with the cinematographer to create the right lighting. They use various lighting equipment to create the needed atmosphere and highlight actors, the characteristics of the location, products, or other objects.
Logistics: Logistics involves moving all equipment and personnel, including managing the transport fleet, transportations, transport schedules, and obtaining necessary permits.
Catering: The catering team or person takes care of food service for the film crew and actors – often also for the clients involved in the filming. Good catering helps keep the team energized and focused during long shooting days.
Set design: Set design means modifying and decorating the filming location. Set designers create appropriate environments that support the story as needed. This may involve creating or modifying buildings, furniture, landscapes, and other visual elements.
Costume design: The costume designer or costume team is responsible for the actors' clothes and accessories. Costuming helps create the right atmosphere and brings out the characters' personalities. The right costumes can also support the story's credibility.
Makeup: The makeup artist or artists take care of the actors' appearances, including makeup, hair, and any special effects such as wounds or aging transformations.
Props: Props cover all items used in the video that are not part of the set design or costumes. Props are usually items or things that are part of the story. Well-chosen props are essential for making the story and the world of the video feel credible and authentic.
2. Production
Video Production Phase
The actual filming takes place during the production phase. In small shoots, such as filming a single customer testimonial, this phase can be quite short. Conversely, even for a short film-like advertisement video, several shooting days may be needed with around twenty industry professionals involved.
The production phase is the practical execution where the video is filmed. This phase includes:
Pre- and post-production: Ensuring that all necessary equipment, such as cameras, lights, and audio equipment, is available and functioning well.
Shooting: During filming, the right angles, lighting, and actors (if needed) are chosen. This phase also includes directing and guiding the actors to achieve the desired expression and rhythm.
Recording: Audio elements, such as dialogue, location sounds, and optional background sounds, are recorded simultaneously with the filming.
Roles and Parts of the Production Team
Director: The director leads the production of the video and is responsible for the realization of the entire story. They direct the actors and make decisions about visual elements, ensuring that the whole matches the content of the script.
Cinematographer: The cinematographer is responsible for the visual appearance of the video and is the closest collaborator of the director. They select camera angles, lenses, lighting solutions according to the shot list and ensure that the filmed scenes support the director's vision. The cinematographer may also have a camera assistant and a focus puller who adjusts the focus of the lens independently.
Grip: The grip person or grip team is responsible for the technical equipment, such as dollies, cranes, and stands needed for moving and supporting cameras. They also assist in setting up lighting equipment and other necessary gear.
Lighting: Gaffers and lighting specialists work closely with the cinematographer to create the right lighting. They use various lighting equipment to create the needed atmosphere and highlight actors, the characteristics of the location, products, or other objects.
Logistics: Logistics involves moving all equipment and personnel, including managing the transport fleet, transportations, transport schedules, and obtaining necessary permits.
Catering: The catering team or person takes care of food service for the film crew and actors – often also for the clients involved in the filming. Good catering helps keep the team energized and focused during long shooting days.
Set design: Set design means modifying and decorating the filming location. Set designers create appropriate environments that support the story as needed. This may involve creating or modifying buildings, furniture, landscapes, and other visual elements.
Costume design: The costume designer or costume team is responsible for the actors' clothes and accessories. Costuming helps create the right atmosphere and brings out the characters' personalities. The right costumes can also support the story's credibility.
Makeup: The makeup artist or artists take care of the actors' appearances, including makeup, hair, and any special effects such as wounds or aging transformations.
Props: Props cover all items used in the video that are not part of the set design or costumes. Props are usually items or things that are part of the story. Well-chosen props are essential for making the story and the world of the video feel credible and authentic.
2. Production
Video Production Phase
The actual filming takes place during the production phase. In small shoots, such as filming a single customer testimonial, this phase can be quite short. Conversely, even for a short film-like advertisement video, several shooting days may be needed with around twenty industry professionals involved.
The production phase is the practical execution where the video is filmed. This phase includes:
Pre- and post-production: Ensuring that all necessary equipment, such as cameras, lights, and audio equipment, is available and functioning well.
Shooting: During filming, the right angles, lighting, and actors (if needed) are chosen. This phase also includes directing and guiding the actors to achieve the desired expression and rhythm.
Recording: Audio elements, such as dialogue, location sounds, and optional background sounds, are recorded simultaneously with the filming.
Roles and Parts of the Production Team
Director: The director leads the production of the video and is responsible for the realization of the entire story. They direct the actors and make decisions about visual elements, ensuring that the whole matches the content of the script.
Cinematographer: The cinematographer is responsible for the visual appearance of the video and is the closest collaborator of the director. They select camera angles, lenses, lighting solutions according to the shot list and ensure that the filmed scenes support the director's vision. The cinematographer may also have a camera assistant and a focus puller who adjusts the focus of the lens independently.
Grip: The grip person or grip team is responsible for the technical equipment, such as dollies, cranes, and stands needed for moving and supporting cameras. They also assist in setting up lighting equipment and other necessary gear.
Lighting: Gaffers and lighting specialists work closely with the cinematographer to create the right lighting. They use various lighting equipment to create the needed atmosphere and highlight actors, the characteristics of the location, products, or other objects.
Logistics: Logistics involves moving all equipment and personnel, including managing the transport fleet, transportations, transport schedules, and obtaining necessary permits.
Catering: The catering team or person takes care of food service for the film crew and actors – often also for the clients involved in the filming. Good catering helps keep the team energized and focused during long shooting days.
Set design: Set design means modifying and decorating the filming location. Set designers create appropriate environments that support the story as needed. This may involve creating or modifying buildings, furniture, landscapes, and other visual elements.
Costume design: The costume designer or costume team is responsible for the actors' clothes and accessories. Costuming helps create the right atmosphere and brings out the characters' personalities. The right costumes can also support the story's credibility.
Makeup: The makeup artist or artists take care of the actors' appearances, including makeup, hair, and any special effects such as wounds or aging transformations.
Props: Props cover all items used in the video that are not part of the set design or costumes. Props are usually items or things that are part of the story. Well-chosen props are essential for making the story and the world of the video feel credible and authentic.
3. Post-production
Video Post-Production
In the post-production phase, all tasks following the filming are carried out, including editing the recorded video, color grading, possible effects, adding possible animations and 3D animations, subtitles, and audio processing.
The video post-production phase is a critical part of the production process, where all recorded material is edited and finalized into a complete video.
Video Editing
In the edit, the final film version is assembled from the recorded material. The editor works with the director to select the best shots according to the script, maintain the rhythm and mood of the story, and seamlessly combine the scenes. Decisions can also be made during editing about what material to leave out or modify to effectively convey the story.
Color Grading
In color grading, the visual aesthetics of the video are refined by adding, reducing, or altering color and contrast, as well as adjusting lighting digitally. Color grading helps create the desired mood and style, and it can significantly impact the visual storytelling of the video. This phase also combines color palettes from different scenes and possibly from different cameras to ensure that the video's appearance is consistent.
Visual Effects (VFX)
If visual effects have been used in the video, this phase includes their addition and finalization. VFX specialists work to create or enhance specific scenes, using CGI (computer-generated imagery) and other techniques to create special effects.
Adding 3D Models and Animations to the Video
In the post-production phase, digitally produced video content can also be added to the video. For example, 2D animated graphics can be overlaid on the image, or 3D objects can be added to the actual filmed real-world content. Alternatively, if the filmed production was done in a green screen studio, the entire background and location can be rendered as a virtual 3D world. For example, if a specific filmed scene in a corporate video requires clearer technical explanation, 3D animations or 2D animations can be inserted between the filmed video segments.
Video Sound Design
Video sound design involves creating and editing the video’s audio track. The sound designer works together with the director and editor to create a compatible soundscape that complements the visual narrative of the video. Good sound design can significantly enhance the atmosphere and impact of the video.
Music is an important part of supporting the mood and visual content of the video. It can be either original music composed for the video or licensed music. When implementing or selecting music, the story, mood, style, and tempo of the video must be considered.
In addition to music, sound effects, processing of location-recorded dialogue, and necessary ADR (Automated Dialogue Replacement) are done. Sound effects can include sounds recorded on location, effects recorded afterwards, or digitally created sound effects – or combinations of all of these.
Syncing Audio and Video: This phase ensures that all audio components (dialogue, music, and sound effects) are synchronized with the image. This is an important part of post-production to ensure that viewers experience a cohesive and professional final product.
Rounds of Video Production Corrections
Correction rounds are stages in which the cutting of the video and other elements are reviewed and assessed together with the client. The client and other key individuals review the complete product and provide feedback that may lead to edits, additions, or deletions. The goal is to achieve a final product that meets the needs of the client and is of the highest possible quality before the video is published.
Video Mastering
In the mastering phase, the final version of the video is completed and prepared for release in different formats and through different channels. The video file is compressed and encoded into the appropriate format for each specific purpose: for example, social media, websites, YouTube, Vimeo, trade show video, or a video to be shown from the seller's machine during a sales meeting.
3. Post-production
Video Post-Production
In the post-production phase, all tasks following the filming are carried out, including editing the recorded video, color grading, possible effects, adding possible animations and 3D animations, subtitles, and audio processing.
The video post-production phase is a critical part of the production process, where all recorded material is edited and finalized into a complete video.
Video Editing
In the edit, the final film version is assembled from the recorded material. The editor works with the director to select the best shots according to the script, maintain the rhythm and mood of the story, and seamlessly combine the scenes. Decisions can also be made during editing about what material to leave out or modify to effectively convey the story.
Color Grading
In color grading, the visual aesthetics of the video are refined by adding, reducing, or altering color and contrast, as well as adjusting lighting digitally. Color grading helps create the desired mood and style, and it can significantly impact the visual storytelling of the video. This phase also combines color palettes from different scenes and possibly from different cameras to ensure that the video's appearance is consistent.
Visual Effects (VFX)
If visual effects have been used in the video, this phase includes their addition and finalization. VFX specialists work to create or enhance specific scenes, using CGI (computer-generated imagery) and other techniques to create special effects.
Adding 3D Models and Animations to the Video
In the post-production phase, digitally produced video content can also be added to the video. For example, 2D animated graphics can be overlaid on the image, or 3D objects can be added to the actual filmed real-world content. Alternatively, if the filmed production was done in a green screen studio, the entire background and location can be rendered as a virtual 3D world. For example, if a specific filmed scene in a corporate video requires clearer technical explanation, 3D animations or 2D animations can be inserted between the filmed video segments.
Video Sound Design
Video sound design involves creating and editing the video’s audio track. The sound designer works together with the director and editor to create a compatible soundscape that complements the visual narrative of the video. Good sound design can significantly enhance the atmosphere and impact of the video.
Music is an important part of supporting the mood and visual content of the video. It can be either original music composed for the video or licensed music. When implementing or selecting music, the story, mood, style, and tempo of the video must be considered.
In addition to music, sound effects, processing of location-recorded dialogue, and necessary ADR (Automated Dialogue Replacement) are done. Sound effects can include sounds recorded on location, effects recorded afterwards, or digitally created sound effects – or combinations of all of these.
Syncing Audio and Video: This phase ensures that all audio components (dialogue, music, and sound effects) are synchronized with the image. This is an important part of post-production to ensure that viewers experience a cohesive and professional final product.
Rounds of Video Production Corrections
Correction rounds are stages in which the cutting of the video and other elements are reviewed and assessed together with the client. The client and other key individuals review the complete product and provide feedback that may lead to edits, additions, or deletions. The goal is to achieve a final product that meets the needs of the client and is of the highest possible quality before the video is published.
Video Mastering
In the mastering phase, the final version of the video is completed and prepared for release in different formats and through different channels. The video file is compressed and encoded into the appropriate format for each specific purpose: for example, social media, websites, YouTube, Vimeo, trade show video, or a video to be shown from the seller's machine during a sales meeting.
3. Post-production
Video Post-Production
In the post-production phase, all tasks following the filming are carried out, including editing the recorded video, color grading, possible effects, adding possible animations and 3D animations, subtitles, and audio processing.
The video post-production phase is a critical part of the production process, where all recorded material is edited and finalized into a complete video.
Video Editing
In the edit, the final film version is assembled from the recorded material. The editor works with the director to select the best shots according to the script, maintain the rhythm and mood of the story, and seamlessly combine the scenes. Decisions can also be made during editing about what material to leave out or modify to effectively convey the story.
Color Grading
In color grading, the visual aesthetics of the video are refined by adding, reducing, or altering color and contrast, as well as adjusting lighting digitally. Color grading helps create the desired mood and style, and it can significantly impact the visual storytelling of the video. This phase also combines color palettes from different scenes and possibly from different cameras to ensure that the video's appearance is consistent.
Visual Effects (VFX)
If visual effects have been used in the video, this phase includes their addition and finalization. VFX specialists work to create or enhance specific scenes, using CGI (computer-generated imagery) and other techniques to create special effects.
Adding 3D Models and Animations to the Video
In the post-production phase, digitally produced video content can also be added to the video. For example, 2D animated graphics can be overlaid on the image, or 3D objects can be added to the actual filmed real-world content. Alternatively, if the filmed production was done in a green screen studio, the entire background and location can be rendered as a virtual 3D world. For example, if a specific filmed scene in a corporate video requires clearer technical explanation, 3D animations or 2D animations can be inserted between the filmed video segments.
Video Sound Design
Video sound design involves creating and editing the video’s audio track. The sound designer works together with the director and editor to create a compatible soundscape that complements the visual narrative of the video. Good sound design can significantly enhance the atmosphere and impact of the video.
Music is an important part of supporting the mood and visual content of the video. It can be either original music composed for the video or licensed music. When implementing or selecting music, the story, mood, style, and tempo of the video must be considered.
In addition to music, sound effects, processing of location-recorded dialogue, and necessary ADR (Automated Dialogue Replacement) are done. Sound effects can include sounds recorded on location, effects recorded afterwards, or digitally created sound effects – or combinations of all of these.
Syncing Audio and Video: This phase ensures that all audio components (dialogue, music, and sound effects) are synchronized with the image. This is an important part of post-production to ensure that viewers experience a cohesive and professional final product.
Rounds of Video Production Corrections
Correction rounds are stages in which the cutting of the video and other elements are reviewed and assessed together with the client. The client and other key individuals review the complete product and provide feedback that may lead to edits, additions, or deletions. The goal is to achieve a final product that meets the needs of the client and is of the highest possible quality before the video is published.
Video Mastering
In the mastering phase, the final version of the video is completed and prepared for release in different formats and through different channels. The video file is compressed and encoded into the appropriate format for each specific purpose: for example, social media, websites, YouTube, Vimeo, trade show video, or a video to be shown from the seller's machine during a sales meeting.
3. Post-production
Video Post-Production
In the post-production phase, all tasks following the filming are carried out, including editing the recorded video, color grading, possible effects, adding possible animations and 3D animations, subtitles, and audio processing.
The video post-production phase is a critical part of the production process, where all recorded material is edited and finalized into a complete video.
Video Editing
In the edit, the final film version is assembled from the recorded material. The editor works with the director to select the best shots according to the script, maintain the rhythm and mood of the story, and seamlessly combine the scenes. Decisions can also be made during editing about what material to leave out or modify to effectively convey the story.
Color Grading
In color grading, the visual aesthetics of the video are refined by adding, reducing, or altering color and contrast, as well as adjusting lighting digitally. Color grading helps create the desired mood and style, and it can significantly impact the visual storytelling of the video. This phase also combines color palettes from different scenes and possibly from different cameras to ensure that the video's appearance is consistent.
Visual Effects (VFX)
If visual effects have been used in the video, this phase includes their addition and finalization. VFX specialists work to create or enhance specific scenes, using CGI (computer-generated imagery) and other techniques to create special effects.
Adding 3D Models and Animations to the Video
In the post-production phase, digitally produced video content can also be added to the video. For example, 2D animated graphics can be overlaid on the image, or 3D objects can be added to the actual filmed real-world content. Alternatively, if the filmed production was done in a green screen studio, the entire background and location can be rendered as a virtual 3D world. For example, if a specific filmed scene in a corporate video requires clearer technical explanation, 3D animations or 2D animations can be inserted between the filmed video segments.
Video Sound Design
Video sound design involves creating and editing the video’s audio track. The sound designer works together with the director and editor to create a compatible soundscape that complements the visual narrative of the video. Good sound design can significantly enhance the atmosphere and impact of the video.
Music is an important part of supporting the mood and visual content of the video. It can be either original music composed for the video or licensed music. When implementing or selecting music, the story, mood, style, and tempo of the video must be considered.
In addition to music, sound effects, processing of location-recorded dialogue, and necessary ADR (Automated Dialogue Replacement) are done. Sound effects can include sounds recorded on location, effects recorded afterwards, or digitally created sound effects – or combinations of all of these.
Syncing Audio and Video: This phase ensures that all audio components (dialogue, music, and sound effects) are synchronized with the image. This is an important part of post-production to ensure that viewers experience a cohesive and professional final product.
Rounds of Video Production Corrections
Correction rounds are stages in which the cutting of the video and other elements are reviewed and assessed together with the client. The client and other key individuals review the complete product and provide feedback that may lead to edits, additions, or deletions. The goal is to achieve a final product that meets the needs of the client and is of the highest possible quality before the video is published.
Video Mastering
In the mastering phase, the final version of the video is completed and prepared for release in different formats and through different channels. The video file is compressed and encoded into the appropriate format for each specific purpose: for example, social media, websites, YouTube, Vimeo, trade show video, or a video to be shown from the seller's machine during a sales meeting.
The price of video production
The price of video production is determined by several factors. The scope of the project is a key aspect, as larger productions require more resources and time. Schedules can also increase costs, especially under tight deadlines that require additional workforce or overtime.
The quality and technology of the equipment significantly affect the price; high-quality equipment costs more. The size of the filming crew also significantly impacts the price. So-called "man and camera" productions are naturally considerably cheaper than higher-quality productions that require a large crew. Additionally, factors related to the filming location and the selection of filming spots, especially special locations or trips abroad, can increase prices.
Ultimately, the desired quality of post-production is also a significant part of the total production cost: light editing is done quickly, but impressive productions with demanding edits, grading, and effects require significantly more work.
A professional video production partner helps determine what can be done with each budget – and what is ultimately the most sensible approach for the message and goals.
Examples of the prices for the most common videos we produce:
Simple video production, "man and camera" edited. Catalog music or without a soundtrack.
A simple product animation with a CAD 3D model provided by the customer. Simplified and stylized background. Catalog music or without a sound track.
400 € - 1 000 €
400 € - 1 000 €
A two-person crew (e.g., a photographer and a lighting technician). A somewhat broader and more complex video production. Catalog music and voice-over.
1 000 € - 5 000 €
A three-person film crew (e.g., director, cinematographer, lighting technician). A broader video production that involves more complex editing without actor costs or location rental fees. Original music and voiceover created for the video.
5 000 € - 15 000 €
A photo group of 5-6 people, movie-level shooting and lighting equipment. High-quality post-production. Own music, sound effects, and voiceover. Price without actors or other external costs.
15 000 € - 30 000 €
A two-person crew (e.g., a photographer and a lighting technician). A somewhat broader and more complex video production. Catalog music and voice-over.
1 000 € - 5 000 €
A three-person film crew (e.g., director, cinematographer, lighting technician). A broader video production that involves more complex editing without actor costs or location rental fees. Original music and voiceover created for the video.
5 000 € - 15 000 €
A photo group of 5-6 people, movie-level shooting and lighting equipment. High-quality post-production. Own music, sound effects, and voiceover. Price without actors or other external costs.
15 000 € - 30 000 €
What kind of partner for video production?
A good partner can tell before the project starts how to get the best possible benefit from video production relative to the budget used.
A good partner must have technical expertise and a visual perspective to achieve the best possible result.
A good video production partner is reliable, creative, and professional.
Experience and Expertise: A good partner is one who has extensive and long-term experience in various video productions and who understands your brand and goals well. A good understanding can be gained by looking at the partner's work samples from previous projects or by requesting references applicable to your needs.
Creativity: The partner must be able to bring creative ideas to the table. A good video production company knows how to tell stories and present messages in a visually engaging way.
Technical Skills: The partner must have modern equipment and software for video shooting, editing, and post-production. This ensures a high-quality final result.
Communication: Good cooperation is based on open and clear communication. The partner must be willing to listen to your ideas and provide feedback.
Customer References: A good partner also has good companies as clients – and the collaborations between a good production company and its clients have often lasted a long time… and continue to this day.
Budget: A good production company is able to budget even a large project during the planning phase and thus provide a detailed, accurate euro-based offer even before production is officially decided to start. And of course, staying within the production budget is a given for a good partner.
Schedule: Just as with budgeting, a good partner for video implementation can create a precise schedule for the different phases of production during the planning stage. And here too, they keep their promises – meaning “deadlines must not be missed”!
By carefully selecting a partner for video production, you ensure that the final result is high-quality and meets the set objectives.
Purchasing of video production from Dimedia is easy and safe.
Dimedia has extensive and diverse experience in various video productions across different fields, and thanks to our long-term experience, we manage projects efficiently and with high quality. For this reason, we are able to adhere closely to the timelines and budgets we promise.
Before we even begin the more detailed planning of the video production, we will prepare a clear offer that specifies the total project costs in euros. If there are changes during production, for example in post-production, which affect the amount of work, we will always discuss them with the client before any additional costs arise.
It is easy and safe for our clients to order video production from us: the price of our production is based on a precisely defined euro amount offer made before the project, and the schedules are guaranteed to be kept.